Avon Products Inc. recently announced a new research and development lab in Mexico.
Operating as part of Avon’s global R&D network, the new lab at the Celaya plant in Mexico will allow the brand to maximize local innovation opportunities. According to the company, being closer to local consumers and trends as well as Avon’s local marketing and supply chain teams means opportunities can be responded to much faster, in a way that meets the needs of local consumers, driving business growth.
The new facility was visited by a group of prominent influencers and media who took a tour hosted by Josie Adams, vice president, R&D; Samantha Hernández, North Latin America (NoLA) marketing director; and Jaime Ornelas, director, Celeya plant. They saw how the lab will leverage Avon’s global R&D capabilities to develop customized locally relevant products fast. It’s expected that some locally led products could be brought to market in a matter of weeks.
“We are excited about the potential of this new facility to drive business growth in NoLA markets,” said Adams. “Trends move fast, and with an abundance of choice for consumers today, it’s important that we can deliver top quality innovation in the right timeframe to delight our millions-strong global network of Representatives and their customers.”
