Direct Selling Association CEO Dave Grimaldi urged Federal Trade Commission leadership members to make rules based on data, not assumptions. Grimaldi was participating in a panel discussion hosted by the American Enterprise Institute entitled The FTC at the Crossroads: The Path Forward for Competition and Consumer Protection where senior FTC leadership was in attendance.

Mary Kay Inc. released its 2025 Sustainability Report, which showed progress towards its 2030 commitments and shared milestone achievements as it works to improve social, economic and environmental sustainability.

LifeVantage Corporation held its global Activate 2025 event, leading Consultant-hosted watch parties and local in-person gatherings around the world. The event reinforced the company’s commitment to innovation and introduced a new campaign, Summer in the Fast Lane, which will build upon its “Drive” message that inspired distributors to be proactive in their quest for success. […]

Xyngular announced a strategic rebrand as Xyngular, The Biohacking Company. The company will now heighten its focus on redefining health optimization with advanced science, clean formulations and simplified systems.

Direct Selling News recently conducted a quick poll to measure year-over-year (YoY) revenue performance across the direct selling channel during the first half of 2025. The results reflect a mixed but informative snapshot of the industry's current momentum.

Happi, a household and personal products publication, released its Top 50 list. Each year, since 1978, the list has analyzed the largest US-based companies in the household and personal products industry, ranked by sales.

Bravenly Global reported a record-breaking achievement for June, posting $9 million in sales revenue. This milestone is the highest recorded revenue in company history and reflects the brand’s consistent organic growth, from $1.5 million in 2021 to more than $50 million in 2024.

Mary Kay Inc. announced plans to be part of providing aid for vital relief and recovery efforts in Central Texas in the wake of the region’s devastating flash flooding.

Vorwerk announced the grand opening of its first Thermomix experiential store in Singapore. The company established its own subsidiary in Singapore and Malaysia last year as part of an investment in Asia and selected Singapore as “the ideal launchpad” for its flagship store.

Partner.Co was recognized with ten Viddy Awards for its excellence in video production.

Sunrider International announced the debut of a next-generation, AI-powered mobile app. Sunrider Daily is a redesigned and reimagined replacement for its 2024 Sunrider Connect app, and was rebuilt based on user feedback to provide smart tools, personalized features and the integration of real-time insights, action items and intelligent customer management to create a high-impact user-friendly platform.

At its V-Malaysia 2025 event, QNET welcomed 8,000 guests from more than 30 countries for a five-day immersive learning experience. In addition to product launches in the personal wellbeing, timekeeping and fine jewelry categories, leaders offered mentorship and learning opportunities for those in attendance.