As it celebrates its 30th anniversary, the Mary Kay Ash Foundation marked an important philanthropic milestone of more than $100 million donated in support of advancing women’s health and safety. This significant investment has been used to drive life-saving cancer research, fund critical domestic violence prevention and support programs across the US and empower women through safety, healing and hope.

Oriflame has been named the Official Fragrance Partner of Touring Shows in Europe and Mexico for Cirque du Soleil. Oriflame will now collaborate with Cirque du Soleil across a series of activations and initiatives to bring its fragrance artistry to the performances as part of a broader multisensory creative experience.

The focus on income claims has become increasingly clear, while traditional concerns around pyramiding are no longer front and center. The direct selling industry’s playbook should evolve accordingly—placing greater emphasis on clarity, accountability and truthful representation.

LifeWave was honored at the 24th Annual American Business Awards for its entrepreneurial leadership and marketing excellence. The company received two Gold Stevie Awards.

Oliveda International, Inc. and its subsidiary Olive Tree People Inc. celebrated its third anniversary in the North American market, announcing a new, bold goal of exceeding $1 billion in revenue across North and South America, Europe, Australia and Asia by 2030 and aiming for a Nasdaq listing in 2027.

Immunotec celebrated the opening of its new Experience Center in California as part of its strategic expansion plan. The new center was built as a space for the company to focus on training, business development, networking and leadership growth for its distributors and is part of a more than $1 million investment in the state.

USANA Health Sciences, Inc. was recognized at The Beauty Awards Canada for its Celavive Contouring Face & Neck Crème. Named one of the best skincare products in the country, USANA’s Celavive Contouring Face & Neck Crème won Best Neck & Décolleté Cream.

4Life’s PhytoFactor and 4LifeTransfer Factor were honored for Outstanding Product Innovation at the Noble Business Awards. This year, the panel of Noble judges described the two products as “the cream of the crop in the market” and stated that the products’ concepts and innovations were “everlastingly outstanding in every aspect.”

Realty of America is Eddie Garcia’s dream, a company he co-founded in late 2024 with Mark Dimas, one of the nation’s top realtors. We’re excited to celebrate the remarkable growth of Realty of America as we honor them with this year’s Bravo Growth Award and share the powerful story behind their success.

By 18, he had bought his mother her first home. By 20, he was earning seven figures annually. Within a decade, he was generating tens of millions of dollars a year. From the outside, it looked like a story of massive, early success. But what would ultimately define Armand’s leadership was not how quickly he grew—it was how often he had to rebuild.

Herbalife Ltd. was recognized by USA TODAY for consumer confidence and added to three 2026 USA TODAY lists.

USANA was recognized at the Best of State Awards, which celebrates outstanding individuals, organizations and businesses in Utah based on contribution, achievement, innovation and creativity.