Amway has entered into a one-year agreement with Bambuser, a software company that specializes in interactive live video streaming. Amway will utilize Bambuser’s primary product, Live Video Shopping, to connect with one or many viewers at a time to create a live shopping experience that can be experienced through its website, mobile app and social media.
“Live Commerce is a useful digital tool for social selling and community building in the age of online shopping,” said Sharon Chen, Director of Product Management, Connected Social Commerce at Amway. “One-to-Many and One-to-One shopping is in-line with Amway’s vision to make it easier for the ABOs to be successful.”