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Another year, another huge revenue milestone for PM-International! DSN is pleased to announce that Rolf Sorg and his team are once again the recipients of our Bravo International Growth Award, which recognizes direct selling companies outside of the United States that achieve significant financial growth that year. In 2024, the company’s group-wide annual revenue in retail sales exceeded $3.25 billion, topping its record of $3 billion set in 2023.
This milestone is the cumulative result of clear vision, careful financial planning and 31 years of consecutive growth in the health and wellness space—growth which shows no signs of slowing down in 2025 and beyond. Founded in 1993 in Germany, PM-International began as a cosmetics business, then became health-focused with a line of weight management products before evolving into the thriving health and wellness business it is today. Across its portfolio, PM-International holds 70 patents for its technology and products, selling over 900 million products across 71 countries.
“As a family-owned business in the premium segment, we set our vision 31 years ago: to become the market leader in our niche,” Rolf shared. “For us, it’s always been about focus—sticking to our core strengths and pushing harder than anyone else. Our unique selling point has been key to this. It has driven all our research and development, with one clear goal: to lead the way in innovation
in our field.”
PM-International’s vision is rooted in an unwavering commitment to the direct sales model, creating what they believe is an atmosphere of stability that allows distribution partners to feel safe and thrive. The company’s tremendous growth, especially in the last two years, has been driven by its active network of passionate distributors in the field working across 45 countries—with more markets slated to come on board.
Investments into newer markets, like recently launched Bulgaria and Hungary, are driving demand for both PM-International products and its business model in new parts of the world, while investment into existing markets has also expanded significantly. The company is currently engaged in a three-phase investment project across the Americas that includes funding for the construction of a new headquarters and warehouse space. Once these three phases are complete, the total investment is expected to be $50 million, ensuring the company’s capacity to support long-term growth in the Western Hemisphere.
Building Belief, Building Legacies
“I’m incredibly proud of my team—we’ve proven that the direct sales model works when truly embraced, all while helping improve the quality of life and lifestyle of so many people around the world. We want to create sustainable and steady sales growth so that we can remain a strong and reliable partner for future generations, even in challenging economic times,” Rolf shared.
As the company expands its presence in the world, Rolf and his team are expanding the value of the PM-International entrepreneurial opportunity for distributors as well. Recent digitalization of the company’s sales tools and new, innovative hybrid solutions for its distribution partners give field teams all over the world new ways to share PM-International’s products and business opportunity. While Rolf believes that direct sales is a “people’s business” and that digital sales will never fully replace personal interaction with customers and partners, he’s committed to equipping his field with the tools they need to thrive.
The growth PM-International has achieved isn’t just worthy of awards and recognition—it’s a milestone on the road towards the company’s next big goal of $5 billion in sales by 2027. As the company pursues new markets and invests deeply in its technology, its proprietary research and its field of hundreds of thousands distribution partners worldwide, Rolf and his team are eager to keep pushing confidently toward this new goal.
“We’re proud of our track record of 31 years of solid and sustainable growth while overcoming a lot of challenges that gave us the opportunity to learn from them and grow even stronger. We’re driving further growth in a fast-changing world, and our distribution partners are hungrier than ever to go even further.”
With a history of consistent growth and ambitious plans for expansion, the future for PM-International seems bright. Congratulations to Rolf Sorg and all the leaders at PM-International for this well-deserved award!
From the May/June 2025 issue of Direct Selling News magazine.
