This fast-rising episode explores innovation, legal reform, and leadership in one of direct selling’s most customer-centric success stories.
Direct Approach, the official podcast of Direct Selling News, is excited to announce that Episode 106, “From Skeptic to CEO: Ørjan Sæle’s Disruptive Path to Reinventing Direct Sales,” has reached 6,000 unique views within its first 30 days, making it one of the fastest-growing episodes in the show’s history.
The milestone episode features Ørjan Sæle, Co-Founder of Zinzino, a Scandinavian-based health and wellness company known for its test-based nutrition model and projected revenues of more than $300 million this year. Sæle’s story—from a skeptical teen to a respected industry reformer—is a powerful case study in visionary leadership, customer-first innovation, and sustainable growth.
In the conversation, hosted by Direct Approach anchor Wayne Moorehead, Ørjan offers a candid look at his entrepreneurial journey, including early challenges in the field, navigating public criticism, lobbying for regulatory change, and redefining retention through a science-backed customer model.
Key topics discussed in the episode include:
- Creating a legal framework for ethical direct selling in Norway
- Building a compensation plan anchored in customer acquisition
- How test-based nutrition is transforming product credibility
- Lessons in mergers, global expansion, and maintaining culture through scale
- The importance of field ownership and vision-led leadership
“Ørjan’s message is cutting through the noise,” said Wayne Moorehead. “He’s not just building a business—he’s building a movement around transparency, innovation, and impact. It’s no surprise this episode is generating so much engagement.”
This milestone underscores the industry’s growing appetite for bold leadership and meaningful transformation. As the direct selling landscape evolves, stories like Ørjan’s illuminate the path forward—where integrity, science, and scalability meet.
🎧 Episode 106 is available now on all major podcast platforms and on YouTube.
