Social commerce gives brands the opportunity to meet customers where they already are. People spend hours on social platforms discovering products, watching demonstrations, reading and watching reviews and deciding what they want to buy. Platforms such as TikTok have simply shortened the distance between those activities and the transaction. Discovery, recommendation and purchase can now happen in the same place. That creates a significant opportunity. But capturing it requires us to evolve without losing sight of what made this model work in the first place.

Direct Approach, the official podcast of Direct Selling News, is proud to announce that Episode 94, “20 Years of Innovation: How LifeWave Founder David Schmidt Disrupted Direct Selling,” has surpassed 20,000 views, making it the most-watched episode in the podcast’s history!

Direct Approach, the official podcast of Direct Selling News, is excited to announce that Episode 106, “From Skeptic to CEO: Ørjan Sæle’s Disruptive Path to Reinventing Direct Sales,” has reached 6,000 unique views within its first 30 days, making it one of the fastest-growing episodes in the show’s history.

Direct Approach, the official podcast of Direct Selling News, is proud to announce that Episode 94, “20 Years of Innovation: How LifeWave Founder David Schmidt Disrupted Direct Selling,” has surpassed 20,000 views, making it the most-watched episode in the podcast’s history!

Ever wonder what expert consultants think about the channel? These highlights unwrap that mystery, giving you and your teams priceless insights from the outside. Wayne and his guests took a deep dive into the secrets of direct selling success: key shifts in messaging; the challenges that legacy companies must navigate; identifying the channels most valuable differentiators; the magic of simplification; and the significance of the recent Neora win.