This milestone episode highlights two decades of innovation, disruption and leadership in direct selling.
Direct Approach, the official podcast of Direct Selling News, is proud to announce that Episode 94, “20 Years of Innovation: How LifeWave Founder David Schmidt Disrupted Direct Selling,” has surpassed 20,000 views, making it the most-watched episode in the podcast’s history!
The milestone episode features David Schmidt, Founder and CEO of LifeWave, a global health and wellness company known for its patented, non-invasive wellness technology. With over 200 patents and two decades of entrepreneurship, Schmidt’s story is a compelling example of resilience, visionary leadership, and the power of innovation in the direct selling channel.
In the interview, moderated by Direct Approach host Wayne Moorehead, Schmidt offers a candid and inspiring look at the journey that took LifeWave from early challenges—including near financial collapse—to becoming one of the fastest-growing companies in the industry.
Key topics discussed in the episode include:
- The role of scientific innovation in product and business development
- Strategies for overcoming operational and market disruptions
- How aligning mission and vision fuels long-term success
- Building a culture of innovation and resilience within a growing enterprise
“David’s story clearly resonates with our audience,” said Wayne Moorehead. “His insights around innovation, persistence and leadership are not only powerful but deeply relevant for anyone navigating today’s business landscape.”
This milestone reflects growing interest in the stories of founders and executives shaping the future of direct selling through disruptive thinking, purpose-driven missions, and sustainable growth strategies.
🎧 Episode 94 is available now on all major podcast platforms and on the DSN YouTube channel.
