Visionary direct selling executive to accelerate Nowsite’s global expansion and redefine digital growth strategies for the modern field.
Nowsite, the leading AI-powered marketing platform for the direct selling industry, today announced that Shellie Sullivan has joined the company’s executive leadership team as Chief Growth Officer. This appointment marks a major milestone in Nowsite’s continued expansion as it scales its impact across the global direct selling community.
Shellie Sullivan is a celebrated disrupter in the direct sales space, known for over two decades of bold, strategic leadership across top-performing sales organizations. She brings a proven track record of navigating complex challenges through transparency, innovation, and an unwavering commitment to sustainable growth.
“Shellie is one of the most respected and forward-thinking leaders in our industry,” said Justin Belobaba, Founder & CEO of Nowsite. “Her experience, energy, and deep understanding of both the field and corporate sides of direct selling make her the perfect person to help lead our next phase of growth. With Shellie on our team, we’re doubling down on our mission to empower modern direct sellers with simple, powerful technology that actually drives results.”
As Chief Growth Officer, Shellie will lead Nowsite’s expansion strategy with a focus on deepening relationships with corporate partners, supporting field leaders, and accelerating adoption of Nowsite’s AI-powered tools worldwide.
Her appointment follows the launch of Nowsite’s new free, all-in-one app designed specifically for direct selling companies and distributors. The platform offers integrated AI onboarding, course hosting, mobile content sharing, an AI-powered avatar, CRM, real-time back office alerts, and more—completely free for both corporate teams and field sellers. The overwhelming industry response has solidified Nowsite’s position as the go-to digital solution for modern direct selling organizations.
“Nowsite is the platform this industry has been waiting for,” said Shellie Sullivan. “It’s not just modern and AI-powered—it’s built with a deep understanding of what actually drives success in direct sales. It equips the field with everything they need to take consistent, confident action—from onboarding and training to real-time communication and AI support—all in one place.
And for corporate? It’s seamless, zero cost, and finally bridges the gap between head office and the field. It strengthens the trust and alignment that’s so critical and frees the field to focus on what matters most: actions that grow their business.”
Shellie’s appointment comes at a time of record momentum for Nowsite, which recently surpassed 150,000 users across 130+ countries and has partnered with leading organizations including Herbalife, The ROOT Brands, Bydzyne, and MWR Life.
A Modern Growth Strategy for a New Era
Shellie’s vision is deeply aligned with Nowsite’s mission: to simplify and elevate the direct selling experience through accessible, intelligent tools. Her leadership will play a key role in bridging corporate strategy with real-world field execution—ensuring alignment, scalability, and sustained success.
Known for her straightforward, people-first approach, Shellie is respected across the industry for her ability to build strong communities, activate strategic partnerships, and drive meaningful, measurable impact.
To learn more about Nowsite and its executive leadership, visit https://now.site.
