Friday / June 13. 2025
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Friday / June 13. 2025
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Digital Issue
    • Executive Announcements
    • Cover Stories
    • Feature Articles
      • Exclusive Interviews
    • International Focus
    • Company Spotlights
    • Forward Thinking
    • Legal Briefs
    • Insights from the Outside
    • For You | For Your Field
    • Working Smart
  • Listen & Watch
    • Direct Approach Podcast
    • SHIFT podcast
    • The DSN Podcast
  • Attend
    • DSU Fall 2025
  • Achieve
    • Global 100 List
    • Bravo Awards
    • Best Places to Work
    • Legends
  • Research
    • Stock Watch
    • The DSN Guide
    • Supplier Directory
    • Stock Ticker
    • Resources
  • Engage
    • Supporter Program
    • VIP Text Alerts
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Connect
  • Search
Subscribe

Nyla & Noelle Offers Unique Approach to Direct Sales

BY DSN Staff | November 21, 2017 | read / Daily News / U.S.

Nyla and Noelle, a social selling direct seller based in Richmond, Virginia, opened in April 2017. The new clothing company allows entrepreneurs looking for a career in fashion to run their own clothing and accessory boutique from home.

Nyla and Noelle supplies its Curators, as independent business owners are called, with dresses, tops, skirts, pants, leggings and jewelry. Curators can choose to invest in a single piece or carry a full range of sizes from small to 3XL. “Using our easy ordering system, the Curator simply logs in to our website and places the order for the exact styles they want to offer in their social boutique,” said co-owner Kari Chang. “They will, of course, purchase at their wholesale price and then resell to their customers at a very reasonable price.”

Curators sell their wares on their social media and during online live sales events. These sales are often fast-paced and hosted on the Curator’s private Facebook group, and, at times, on the more wide-reaching Periscope. The Curator’s friends and followers race each other to see who can type “sold” in the comment section the fastest. Curators also host home and event parties where women can join together with music and food and shop in a relaxed atmosphere.

Chang says the idea for her dream project was born after more than 10 years of operating brick-and-mortar boutiques herself. “During my time owning boutiques, women were always interested in becoming involved in the business,” she said. “They loved fashion and the fun atmosphere of working with like-minded customers. Owning or working in a boutique offers such a different vibe than office work or customer service work for a large company. I left work most days feeling fulfilled myself from every time I was able to help a customer leave happy knowing they have the perfect outfit and knowing they were going to look and feel beautiful when they wore our clothes.”

Chang says that, in her experience, the expenses of operating a brick-and-mortar storefront can be substantial and the learning curve can be steep when one has to invest in inventory. Though she had never been involved in direct selling, she saw most of the women on her Facebook page were engaged in social selling and thought it would be a good platform for her business.

“There was a better way to test the waters of boutique ownership without sinking your life savings into a brick-and-mortar store,” Change says. “To be sure, Nyla and Noelle was not the first company to offer clothing through direct sales, but I feel like ours offers our Reps or Curators a genuine taste of boutique ownership and the ability to offer truly boutique quality and styled clothing.”

Posted in Daily News, U.S. and tagged boutique, brick-and-mortar, clothing, Curators, Direct Selling, dresses, DSN, entrepreneurs, Facebook, fashion, independent business owners, jewelry, Kari Chang, leggings, MLM, Multi-Level Marketing, Nyla and Noelle, pants, Periscope, Richmond, skirts, tops, Virginia.
Related Articles
DSA Issues Advocacy Alert Concerning Delaware Bill May 27, 2025

DSA Issues Advocacy Alert Concerning Delaware Bill

Read more
Significant Developments in Avon Products Bankruptcy Proceedings March 07, 2025

Significant Developments in Avon Products Bankruptcy Proceedings

Read more
Plexus Receives US Patent for Immune + March 06, 2025

Plexus Receives US Patent for Immune +

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5717 Legacy Drive
Suite 250
Plano, Texas 75024
info@directsellingnews.com
Copyright 2025 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT