Experiential retail is transforming the way brands interact with consumers, offering immersive and engaging in-store experiences that go beyond traditional shopping. As ecommerce continues to grow, many physical stores are evolving into more than just a place to shop and offering experiences that create an emotional connection between the customer and the brand.
E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely […]
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]
Nyla and Noelle, a social selling direct seller based in Richmond, Virginia, opened in April 2017. The new clothing company allows entrepreneurs looking for a career in fashion to run their own clothing and accessory boutique from home. Nyla and Noelle supplies its Curators, as independent business owners are called, with dresses, tops, skirts, pants, […]
Click here to order the November 2017 issue in which this article appeared. Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow. Email addresses and web access at work were the exception. We flipped open a cellphone to make a call and that was about it. Web-based and […]
Click here to order the November 2017 issue in which this article appeared. I LOVE BEING IN THIS CHANNEL. Over the past 27 years, I feel like I’ve seen it all. And really, truly, from daily field work to taking part in growing businesses, seeing the operations and mentoring young business leaders, I can’t imagine a better […]
Le-VeL Brands Founded: 2012 Headquarters: Frisco, Texas Top Executives: Jason Camper and Paul Gravette, Co-Owners/Co-Founders and Co-CEOs 2016 Revenue: $449 million Global 100 Ranking: 44 Products: Nutritional/Health and Wellness Products Celebrating its fifth anniversary, Le-Vel Brands is the proverbial train barreling through the direct selling terrain as it picks up speed with new product offerings and a growing base of […]