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Youngevity International, a Chula Vista, California-based omni-direct lifestyle company, announced the acquisition of ViaViente, distributors of The ViaViente Miracle, a highly concentrated, energizing whole fruit puree blend rich in antioxidants and naturally occurring vitamins and minerals.
“ViaViente is a welcome addition to Youngevity’s family of products and embodies our philosophy that nutrition can change the way a person ages,” said Dave Briskie, president and CFO of Youngevity.
ViaViente was introduced to the public in 2003 following years of research that included studies of mineral-rich waters whose source is found in the Andes Mountains and flow through Vilcabamba, Ecuador, a region known for its high concentration of centenarians. In 2007 ViaViente became the first product in the market to receive the coveted Brunswick Labs ORAC Seal of Certification for its antioxidant content.
“Over the last two quarters, as our international footprint has begun to take hold, we sought to acquire companies whose distribution would be accretive to the integration of this international expansion,” said Briskie. “Similar to our recent acquisition of Nature Direct in Australia, ViaViente certainly checked these and other boxes, since more than 75 percent of their recent distribution is to Japan. We feel very fortunate to be able to incorporate ViaViente’s products into Youngevity at this time and believe this acquisition to be an important strategic piece of our overall plan of expanding Youngevity’s distribution internationally.”
Viaviente issued the following statement: “For over 20 years, our management team has known the Youngevity founders and executives—Dr. Joel, Steve and Michelle Wallach—and have seen Youngevity grow as a company over those years. We believe Youngevity has the talent base and operational knowhow, combined with technology, to lead our distributors to higher levels across more countries. The ViaViente management team looks forward to a very bright future as a result of becoming part of Youngevity International.”