Youngevity, Icelandic Glacial Announce Exclusive Cross-Marketing Agreement

Youngevity International, Inc.​ (NASDAQ: YGYI) announced that it will be adding Icelandic Glacial™ to its lineup of lifestyle brands.

The Chula Vista, Calif.-based omni-direct lifestyle company agreed to an exclusive sales and marketing agreement with the brand in which:

  • Youngevity and Icelandic Glacial will be exclusive cross-marketing partners for each other internationally for three years
  • The partnership includes packaging the super-premium spring water from Iceland with various Youngevity products including 90 For Life supplements
  • Icelandic Glacial and Youngevity will work exclusively with one another as joint development partners to create new products across the lifestyle, health, and food and beverage industries with the potential for a drinkable CBD product being at the forefront of potential collaborations

“I’m ecstatic to have a brand like Icelandic Glacial join the Youngevity team,” said Steve Wallach, CEO of Youngevity. “Icelandic Glacial offers a product unlike anything else on the market. It’s rare, naturally occurring high pH level and unique lava rock filtering system certainly set it apart. But beyond that, Icelandic Glacial is the world’s first Carbon Neutral bottled water company. It’s perfectly positioned to serve not only customers who want a pure tasting water that makes them feel and perform their best, but also eco-friendly consumers who want to make sure their money goes to brands with a conscience.”

“Simply put, there’s a reason it’s called The Purest Tasting Water on Earth, and we’re happy to introduce that product to more customers,” Wallach continued. “With the addition of Icelandic Glacial to our group of health, home, food and beverage, beauty, and apparel companies, no other company offers the array of brands that Youngevity does to help customers live their best lives every day.”

Per the three-year agreement reached between the two brands, Youngevity will use its sales and marketing experience to help Icelandic grow its brand presence in the network marketing channel both in the United States and internationally. Over 14 years, Icelandic Water Holdings hf. has built Icelandic Glacial™ as a brand with a reputation for purity and quality among health-conscious consumers. The company will introduce these customers to Youngevity’s suite of health/nutrition products. Together the companies will work on developing new products with ideas ranging from special products for children and pets, to beverages based on CBD and other life-enhancing supplements.

“We saw Youngevity as the perfect partner for our brand,” said Jon Olafsson, chairman and co-founder of Icelandic Glacial. “With their stellar direct selling pedigree in the lifestyle industry, and their groundbreaking approach to growing their brands, we’re extremely confident for what the future of this arrangement will hold.”

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