Youth & Beauty From The Inside Out: Yijia’s Belief In Nature’s Power

George Guo


George Guo is the founder and chairman of YiJia. With over 20 years of experience in the direct selling field, the successful entrepreneur with keen insights established YiJia in 2004. The company’s name where “Yi” in Chinese represents “wealth and infinity” and “Jia” stands for “peace and happiness,” symbolizes Guo’s aspiration to create a beauty business platform where people could pursue their dreams.

THE IDEA THAT YOUTH & BEAUTY comes from the inside out has been consistently capitalized by business worldwide. The demand for products that offer benefits for skin health and overall wellness provides companies and individuals seeking business opportunities with a growing and promising market. The founder of YiJia, George Guo saw such business potential. YiJia North America was founded on September 24th, 2016 as an expansion to Mr. Guo’s global business, launching a series of skincare and supplement products that are produced under the cruelty-free principle. The company’s mission is simple but truthful: To succeed while helping others thrive; to strive with love and perseverance.


YiJia, founded on 28 March 2004, currently has over 30 subsidiaries around the world, with businesses spanning across over 50 countries and regions worldwide in a wide range of fields such as cosmetics, agricultural ecology and production, and high-tech products, etc. YiJia has set up subsidiaries in various Asia-Pacific cities including Hong Kong, Macau, Jakarta, Sydney, Kuala Lumpur, Penang, Johor Bahru, Singapore, Kaohsiung, Taichung, and Taipei, creating an excellent base for the expansion of the company’s global business. YiJia North America was founded in 2016 and has now opened branch offices in Vancouver, Toronto, New York, and Los Angeles. With a well-established distributor system including the application of both multi-level marketing and e-commerce sales models and a focus on skincare, health, and wellness, the company has been attracting an increasing number of business individuals to join its international platform.

Fully understanding the importance of technology and customers’ fondness of natural ingredients, YiJia has perfectly merged the two into its products. The company has set up several professional teams equipped with distinguished scientists and experts for its Research & Development Center and manufacturers in Los Angeles, Salt Lake City and Malaysia. All featured ingredients are carefully selected with strict standards, and met various production and manufacturing standards such as GMP. In 2019, YiJia decided to significantly increase its scientific investment for the North American markets.


Committing to bringing beauty and love as one, YiJia firmly believes in the coexistence between human and nature. Currently, YiJia has three product lines, namely, MIRIKEL for nutrition, MAIONE for skincare, and Vii for daily necessities. MIRIKEL features various plant- and fruit-based dietary supplements, aiming to meet people’s increasing needs for a greener diet and benefit their overall wellness; MAIONE products are formulated with some of the finest and rarest natural ingredients bringing vitality and radiance to the skin. Together, MIRIKEL and MAIONE help to achieve customers’ youth and beauty from the inside out.



Like many successful businesses, YiJia has its own secret ingredient researched and developed – Dalbergia Odorifera extract. Dalbergia Odorifera are mainly found in the primeval tropical rainforest of Sanya, China. Due to its immense value as luxury furniture material and its significance in traditional Chinese medicine practices, it is also known as “the tree of gold.” Intrigued by Dalbergia Odorifera’s market and medical values, the scientists and experts at YiJia Research & Development Centre started a fervent quest to uncover what has endowed the tree with such benefits and what more it could offer. As a result, YiJia set up the only Dalbergia Odorifera tree plantation and production base in the world, with about 300,000 trees planted. YiJia became the first to use Dalbergia Odorifera extract in skincare products. Including antibacterial, antioxidative, and anti-inflammatory benefits, this rare but incredibly beneficial ingredient can effectively enhance skin immunity while awakening natural beauty. To ensure that the products are of the best quality, the leaves are picked between 5 to 10 AM from Dalbergia Odorifera trees that have at least ten years of age; in a year, there are only 45 days when such process can be conducted. Therefore, a limited amount is produced annually, making the ingredient extremely rare and valuable.


Upholding its promise “charity with love and perseverance,” YiJia has also been committed to charity work and giving back to society. Most of the company’s subsidiaries have established their own charitable foundations, benefiting people and organizations residing in various countries and regions including China, Hong Kong, Macau, Taiwan, Malaysia, Singapore, Indonesia, Thailand,
Australia, Canada, and the U.S. Combined, the Group has donated over USD 10 million, hoping to bring YiJia business and charity together.

Since its foundation in 2016, YiJia North America has been supporting children’s health and education as well as poverty alleviation by making donations to several local charities via the company’s charity foundations, namely YiJia Charity Foundation and YJ Charitable Foundation. All donations come from the sales of YiJia North America products. For example, for every bottle of its signature product, MAIONE Youth Original Essence Advanced sold, $1 will be generated to the company’s charity foundations.


To reward its distributors’ endeavour and commitment, YiJia organizes luxurious trips each year. It’s a once-in-alifetime opportunity for the dedicated distributors, as these well-thought-out trips are ensured to include the most memorable events and activities. Since 2013, the distributors have been invited to visit the world’s most beautiful places such as Australia, Bali, Canada, Hong Kong, Japan, Korea, Maldives, Taiwan, the U.S, etc. Besides, the scale of these trips grows every year, for instance, about 3,800 were invited to the 2017 YiJia Hong Kong & Japan Cruise Trip, and around 10,000 to the company’s 13th anniversary at Kaohsiung Arena. September 29th this year, YiJia will take the distributors to Las Vegas to celebrate the company’s 15th anniversary at Bellagio Hotel, planning to take the trip to another level. 2018 was a good year for YiJia. The company has made some impressive progress and achievements in its newly expanded market. As customers’ needs for high-quality products that adopt natural ingredients continue to grow, YiJia has set up plans to recruit more competent distributors and provide customers with even better services. With a series of product launches coming this year, YiJia aims to expand the market to a greater extent, believing that a better future for their business is yet to come.