Direct selling is blending with the direct-to-consumer space and it is changing two very important dynamics in the industry: The nature of our relationship with consumers and the nature of competition itself. 

Infinitus is launching a new global model that it has dubbed Direct Selling X Social E-commerce. Quietly, a sea change is taking place across the industry.

Growth is good. It’s better—and more sustainable—when intention underlies the expansion. This is where the concept of scalability comes in. Making sure your organization has a sound but flexible infrastructure and design that can support growth is the best way to keep it from buckling under the pressure of becoming larger.

How to gather the right e-commerce customer information and make it work for you We live in a data hungry world. And it’s getting hungrier. According to a 2019 Deloitte report, the volume of data that companies are collecting about their customers is expected to reach 175 zettabytes by 2025. That’s a lot of content. For scale: It […]

It feels like opening day! Or a Broadway premiere. Or the first day of a new job. The excitement is there, palpable. It’s the future— the potential, excitement, fear, danger, and thrill of something new and unknown. That is what I am hearing from direct selling executives across the country as we take the next […]

FOUNDER’S BIOGRAPHY George Guo is the founder and chairman of YiJia. With over 20 years of experience in the direct selling field, the successful entrepreneur with keen insights established YiJia in 2004. The company’s name where “Yi” in Chinese represents “wealth and infinity” and “Jia” stands for “peace and happiness,” symbolizes Guo’s aspiration to create […]

Natural Health Trends Corp. (NASDAQ: NHTC), a direct-selling and e-commerce company that markets under the NHT Global brand, recently announced its financial results for 2018. For the fourth quarter ending December 31, 2018, total revenue was $41.6 million, decrease of 10 percent compared to $46.1 million in the fourth quarter of 2017, and a decrease of […]

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely […]

Some years ago, on this page, I wrote about a “defining moment” for direct selling. And during last year’s DSA Annual Meeting, I spoke of the changes that were taking place in direct selling, and those changes I predicted we could see over the next few years. Now, as we move full ahead into 2019, […]

Avon Products, Inc. (AVP) shares rose 1.7% after the company recently announced its new growth strategy and long-term financial targets for 2021. The updated “Open Up Avon” strategy is geared at bringing Avon back on its growth trajectory by focusing on revamping the direct selling business, renovating the brand and boosting e-commerce. The Avon Products, […]

Photo: Connie Tang, president and CEO of Princess House Princess House, the Taunton, Mass.-based direct seller of exclusive cookware, food storage and home and entertainment products to support a healthy lifestyle, is celebrating 55 years of direct selling success with a brand transformation that introduces online product availability for the first time. The 24/7 sales channel […]

LifeVantage Corp., a Sandy, Utah-based health and wellness company, has commenced a cross-border e-commerce model that leverages social marketing in China, making LifeVantage products available for the first time throughout the country. Select LifeVantage products will be available for purchase throughout China via a secure e-commerce website hosted in China. Products will be shipped directly […]