USANA Executive Director of Digital and Brand Strategy, Teresa Elias, was named a top young leader, earning Utah Business Magazine’s 40 Under 40 award.
Elias joined USANA in 2010 as a creative services editor. Today, she is in charge of the company’s brand, digital content strategy, athlete partnerships and digital marketing.
“Teresa has been instrumental in the development and implementation of USANA’s new brand strategy,” says Dan Macuga, USANA Chief Communications and Marketing Officer. “She is the first to lead USANA’s brand department, and this opportunity has allowed Teresa to create something entirely new and innovative here at USANA. This recognition is very well-deserved.”
Elias has played an integral role in refreshing the USANA brand image and has focused on delivering consistently across the company’s 24 markets.
“It has been an honor watching Teresa grow into the strong businesswoman and leader she is today,” says Ashley Collins, USANA Executive Vice President of Marketing. “I have known Teresa for more than a decade and have experienced, first-hand, the wonderful asset she is to USANA. Her future is extremely bright.”