What will be the impact of China’s 100-day action on the direct selling channel going forward? Time will tell. When Direct Selling News released its Global 100 list of the top direct selling companies in the world in June, one country was conspicuously underrepresented. China, the second largest direct selling market, had only one company […]

Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]

For the 10th consecutive year, USANA has been named to the Direct Selling Association (DSA) Code of Ethics Communication Initiative.   The initiative’s purpose is to encourage and promote the education and sharing of the DSA Code of Ethics among member companies, members of the field and the general public. Over the past decade, USANA has been consistently […]

USANA has been named the official nutritional partner of Spartan U.S., joining forces with the world’s leading endurance brand to motivate people to make healthier lifestyle choices. “We are thrilled to collaborate with a like-minded company like Spartan to continue changing lives around the world through healthy, active and holistic lifestyle choices,” said Dan Macuga, USANA chief […]

USANA recently announced that Brent Neidig has been appointed chief officer and managing director of China. As executive vice president of China since February 2017, Neidig oversaw USANA’s Chinese subsidiary, BabyCare, and the notable expansion of USANA’s presence in China. His new role will see him continue his efforts to grow and manage USANA’s Chinese […]

Nu Skin Enterprises, Inc. (NYSE: NUS) and USANA Health Sciences, Inc. (NYSE: USNA) announced first quarter 2019 results. Nu Skin reported first quarter 2019 net sales of $623.6 million, a 7 percent increase over to $616.2 million for the prior-year period. Regionally, net sales in Mainland China were up 12 percent, helped in part by the successful […]

USANA Chief Executive Officer Kevin Guest has been recognized by Utah Business Magazine as a top CEO in Utah.  Guest was honored at the CEO of the Year awards, which recognizes executives who exude innovation, show sound business judgment and drive proven financial success. “There are so many innovative leaders and companies in Utah—to be named among its top CEOs […]

USANA Health Sciences, Inc. (NYSE: USNA) announced financial results for its fiscal fourth quarter and full-year ended December 29, 2018. Fourth quarter 2018 net sales were $299.0 million, compared with $273.1 million in the prior-year period, or a 9.5 percent increase year-over-year. The company’s total number of active customers increased 9.0 percent year-over-year to 616,000. […]

Vigilance, continuous learning are industry’s best defenses against cybercriminals. It has become a painfully common headline: “Cyberthieves breach company’s system, steal credit card numbers, Social Security numbers, birthdates, passport numbers . . .” High-profile corporations such as Target, Equifax and Marriott all have been robbed of massive amounts of valuable consumer data in recent years, proving […]

USANA, a trusted sponsor of The Dr. Oz Show, recently announced that the 10-time Emmy® award-winning program is now being distributed in China. Aofei Media now distributes new episodes of the s with Chinese subtitles. On December 25, 2018, it became available on digital platforms, including Youku, Tencent Penguin, iQiyi, Sohu Video and Sina Weibo. The Dr. Oz Show (WeChat: […]

Avon Products vs. Tupperware in addressing the new paradigm. Through the halfway mark in the fourth quarter, publicly traded Direct Selling stocks continued to outperform the broader market and consumer index averages so far in 2018. The Lane Research Direct Selling Index, which comprises the stocks of the six publicly traded direct selling companies we […]

USANA Health Sciences, Inc. (NYSE: USNA) announced the appointment of Peggie Pelosi to the company’s board of directors effective December 19, 2018. Pelosi joins the board as an independent director and brings expertise in corporate social responsibility and sustainability, as well as direct selling. The USANA board now has eight members, five of whom are […]