Each year Stuart Johnson reviews the performance of the publicly traded product-centric direct selling companies. Because these companies report publicly, their results offer one of the clearest windows into the health of the channel.

Combined with high demand for health and wellness products and a long-standing cultural familiarity with relationship-based selling, APAC continues to draw attention from companies evaluating new or expanded regional strategies.

USANA Health Sciences, Inc. congratulated the 190 USANA-sponsored athletes who competed at the 2026 Winter Olympic Games. The Olympians earned 28 medals across 12 winter sports and represented eight national teams from four countries.

USANA’s subsidiary Rise Wellness announced its Protein Pop Plus, a new carbonated, ready-to-drink clear protein beverage, is now available at all 607 Costco locations across the US.

USANA Health Sciences, Inc. announced its financial results for its fiscal fourth quarter and fiscal year, ending January 3, 2026. Net sales in fiscal 2025 reached $925 million, an 8% improvement year over year. Net earnings during the year were $10.8 million with a diluted EPS of $0.58 and an adjusted EBITDA of $101.3 million.

It is difficult to become an athlete capable of reaching Olympic-sized dreams. It is almost impossible for three sisters from the same family to do so all at once. Sam, 24, a ski jumper; Lauren, 23, a downhill skier; and Alli, 22, who competes in moguls, are daughters of Amy and Dan Macuga, who had an extensive executive career within the direct selling industry, including serving as USANA Chief Marketing Officer from 2007 to 2024.

USANA Health Sciences, Inc. released its preliminary fiscal year 2025 net sales results. Net sales during the period are expected to reach approximately $925 million, beating its previously issued guidance of $920 million.

For the eighth consecutive year, USANA Malaysia has received the title of Top #1 Combination Dietary Supplements brand in Malaysia from market research leader Euromonitor International. This recognition is determined based on USANA’s retail value share among all supplement brands in Malaysia.

USANA, through its philanthropic arm the USANA Foundation and its Utah-focused USANA Kids Eat program, hosted its annual holiday food pack initiative to provide nutritious meals for children and their families while school is out for the holiday season.

USANA announced that its Probiotic digestive support supplement has received the ConsumerLab.com Seal of Approval. To earn this certification, the supplement went through independent testing to verify potency, purity, viability, contaminant testing and label accuracy and was required to prove its ability to deliver its stated levels of live, active bacterial strains.

USANA Health Sciences, Inc. announced it has extended its partnership of the Jamaican Bobsleigh and Skeleton Federation (JBSF) for two additional Olympic cycles. Through this partnership, USANA will continue to provide nutritional products to support the team’s training and performance and the USANA logo will be featured on the team’s bobsled, helmets and racing suits. […]

USANA’s MagneCal D supplement, designed to support strong bones and muscle health, has been recognized with the ConsumerLab.com Seal of Approval. This certification signifies USANA’s commitment to purity, potency and scientific excellence, and was determined based on comprehensive testing to confirm label accuracy.