USANA’s subsidiary Rise Wellness announced its Protein Pop Plus, a new carbonated, ready-to-drink clear protein beverage, is now available at all 607 Costco locations across the US. The company introduced Protein Pop at Natural Products Expo West last year, where it received strong interest from retailers. The original Protein Pop debuted in Target stores in September.
The company described the launch in Costco as marking “the next chapter in the brand’s growth, expanding distribution to one of the country’s most influential retailers while introducing a higher protein content in a carbonated format that further differentiates the Protein Pop lineup.”
“Protein Pop Plus represents the next evolution of our Protein Pop brand,” said Darin Perry, Rise Wellness CEO. “It’s the only clear protein drink in the market with 30 grams of protein, collagen and no artificial sweeteners. It’s a great option for consumers looking for protein options throughout the day, not just post‑workout morning routines.”
The drink is gluten free with no artificial sweeteners, sugar or caffeine, and blends whey protein isolate with bovine collagen to deliver 30 grams of protein in a 12-ounce can. Protein Pop Plus is available in a 15-pack and comes in three flavors – Citrus. Mango Peach and Orange Cream. More flavors are expected later this year.
