The results of our 2025 year-over-year Quick Poll don’t just describe the market—they surface the companies building real momentum within it. Those results tell a powerful story. The market is competitive, selective and increasingly unforgiving—but, more importantly, also full of opportunity for companies designed to win.
Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.
Direct Selling News is excited to unveil its preliminary list of direct selling product companies who have experienced at least 20% year-over-year growth, demonstrating true momentum either domestically or globally.
OMNILIFE’s focus on the growth of its distributors and leaders captures the spirit of our Bravo Impact Award, which honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence.
Direct Selling News held its 16th Global Celebration event on Tuesday, March 25, 2025 in Irving, Texas to recognize and celebrate the very best of direct selling. Awards and honors were revealed in several categories, including a Lifetime Achievement Award, a Legacy Award, Bravo Awards and the unveiling of the DSN Global 100 List.
When we looked at what story we wanted to tell this year in honor of International Women’s Month, we quickly realized a shift in leadership has been happening at several powerhouse companies in the channel—a shift worth noting and exploring. There is a new generation of female executives taking the lead, women who have been a part of direct selling their entire lives.
SEYTÚ, a Mexican beauty company belonging to the Omnilife Group, announced it will serve as an official sponsor of Miss Universe. This partnership will support pageant participants with SEYTÚ’s paraben-free, hypoallergenic makeup products.
In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.
Over thirty years ago, Jorge Vergara and Maricruz Zatarain were introduced to a selling concept that would not only profoundly change their family’s life but the lives of millions. As they built their first network marketing business and learned how impactful the model could be for their family and friends, they dreamed of launching their own direct selling company. That dream became reality in 1991 with the launch of OMNILIFE de Mexico.
In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).
Omnilife USA, Inc., the subsidiary of Grupo Omnilife S.A. De C.V. in Jalisco, Mexico, has begun construction on its new corporate office, warehouse and manufacturing plant located in Allen, Texas.
Several prominent companies are celebrating milestone anniversaries in 2022. Their continued success is a testament to the long-term viability and overall health of the channel.