When Amber Olson Rourke and her father, Jeff Olson, launched Neora in 2011, they set out to show the world how impactful direct selling could be. Since then, Neora has invited prospective Brand Partners to make the company their home; for new direct sellers to discover a simple, successful way to build a business; and for experienced direct selling leaders to make one “last run” at building a legacy.

At DSN's Marketing Mastery Deep Dive—held February 25 in Lehi, Utah—we addressed the marketing realities facing direct selling companies today. Hosted by DSN Founder & CEO Stuart Johnson and emceed by CMO and Speaker Kathleen Ross, this event brought together candid executive perspectives, practical education and real-word case studies from leaders successfully navigating the same complex marketing landscape you face every day.

The results of our 2025 year-over-year Quick Poll don’t just describe the market—they surface the companies building real momentum within it. Those results tell a powerful story. The market is competitive, selective and increasingly unforgiving—but, more importantly, also full of opportunity for companies designed to win.

Neora reflected on the milestones and achievements of 2025 and cast vision for 2026 as it continues efforts to modernize the direct sales model. This strategy included simplifying distributor systems and launching what it calls “category-defining products” to support distributor growth and consumer satisfaction.

Direct Selling News is excited to unveil its preliminary list of direct selling product companies who have experienced at least 20% year-over-year growth, demonstrating true momentum either domestically or globally.

Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.

The past two years have been a season of resets. Bankruptcies, closures and pivots captured the headlines, but another equally important story has been consolidation. While the word can feel like a euphemism for weakness, the reality is more nuanced.

Neora announced its 14th year of continued momentum and record year-over-year sales growth. In August, a traditionally slower sales season, Neora reported nearly 40% sales growth year-over-year. Additionally, in the same month, 450 Brand Partners achieved rank advancements.

We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!

Neora has averaged double-digit sales increases month-over-month in 2025. In April at Neora’s annual Get Real event, the company unveiled several initiatives to further support this continued momentum and growth including the Future Leader Bonus Plan and the 2025 Destination Success Trip in Cabo San Lucas. At the event, Neora also launched Neo-FILLER Lift + Fill Corrective Elixir, […]

To celebrate what it called an “historic strategic merger” with ACN Korea, Neora held an event at the ASTRA in Seoul, Korea. The event signaled the next step in Neora’s expansion in the Asia-Pacific region and its e-commerce launch in China.

Resilience and a willingness to adapt have always been critical, but as the industry enters into a unique and new phase of disruption, there are key essentials for driving success in the future.