Owings Mills, Maryland-based Medifast, Inc. reported financial results for the second quarter ended June 30, 2018. Revenue was $117.3 million, an increase of 54.9 percent from revenue of $75.7 million for the second quarter of 2017. Active earning Coaches were 19,700, an increase of 45.9 percent year-over-year. “We are pleased to report a further acceleration in the business momentum we reported […]

The six publicly traded direct selling companies we follow, whose stocks are listed in the U.S., Herbalife (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), began 2018 in much the same fashion as how they exited 2017. On balance, trends continue favorable. In aggregate, on an equal weighted […]

OPTAVIA, the lifestyle brand of Medifast, was recently credited by Food Network celebrity Buddy Valastro as the reason for his dramatic weight loss. Valastro, the owner of New Jersey’s legendary Carlos’ Bakery, recently shared an Instagram photo showing his new look. In the comments section of the post he said, “A lot of people have been asking […]

Photo: DSA President and CEO, Joseph N. Mariano with 2018 Hall of Fame honoree Jeffrey Reigle, President and Chief Executive Officer, Regal Ware Inc. The U.S. Direct Selling Association (DSA), the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, announced the winners of the prestigious 2018 DSA […]

Today, June 11, several direct selling companies will be heading to New York for the 16th Annual American Business Awards®. Jeunesse Global, Young Living Essential Oils, USANA, 4Life Research, ARIIX, Isagenix, Monat Global and Medifast, parent company of OPTAVIA, will be honored with Stevie® Awards from the organizers of the world’s premier business awards programs. […]

Douglas M. Lane, CFA, is a securities analyst with more than 20 years of experience covering companies that employ the direct selling business model. He leads a boutique equity research firm, Lane Research, focusing on those companies. His website is www.laneres.com, and he can be reached at doug@laneres.com. The six publicly traded direct selling companies […]

Medifast, Inc., a Owings Mills, Maryland-based  manufacturer and distributor of clinically proven, healthy living products and programs, yesterday reported financial results for the fourth quarter and full year ended December 31, 2017. “Our financial results exceeded our expectations and we are pleased to report a strong finish to the year with revenue through our OPTAVIA Coaches model […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]