Medifast/OPTAVIA is a great example of how to clarify your message, focus on what sets you apart and shine the spotlight on your product hero. You can’t have too much of a good thing is a lie that leaders often fall for. It’s the ideology that if one bestselling product is good, three would be great; […]

Medifast, Inc. (NYSE: MED) reported record revenue of $190.1 million for the third quarter ended September 30, 2019. Revenue was up 36.5 percent from $139.2 million for the third quarter of 2018. The total number of active earning OPTAVIA Coaches increased to 32,200, compared to 22,600 for the third quarter of 2018, a 42.5 percent increase. “Our focus on long-term, sustainable […]

Medifast today announced it has named Claudia Greninger as executive vice president of Human Resources. Greninger is tasked with developing the company’s global talent management strategy, which encompasses recruitment, succession planning and employee development and retention. She will use Medifast’s core values of accountability, integrity, courage, teaming, empowerment, partnership and diversity to drive her efforts. “We are thrilled […]

Medifast held its first Healthy Habits For All Week, a week of service dedicated to advancing its mission of offering the world Lifelong Transformation, One Healthy Habit at a Time®. The company partnered with its OPTAVIA Community of more than 30,000 independent OPTAVIA Coaches with the goal of promoting healthy habit creation in local communities. From Monday, September 9 through Sunday, […]

Medifast, Inc. (NYSE: MED) yesterday reported record revenue million for the second quarter ended June 30, 2019. Second quarter revenue increased 59.5 percent to $187.1 million from revenue of $117.3 million for the second quarter of 2018. OPTAVIA-branded products represented 75 percent of consumable units sold for the second quarter compared to 64 percent for the same period a year ago. The total […]

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year […]

Medifast recently announced its commitment to bring healthy habits to kids and families in underserved communities. Through its partnerships with local and national nonprofits, the company’s philanthropic initiative Healthy Habits For All will work to provide the education and access necessary to make healthy habits a reality for everyone. “Health and wellness programs are often out […]

Medifast, Inc. (NYSE: MED) reported revenue of $165.9 million for the first quarter ended March 31, 2019, an increase of 68.2 percent year-over-year. The company also reported active earning OPTAVIA Coaches of 27,200, an increase of 62.9 percent year-over-year. “Our strong start to the year was fueled by a record number of active earning OPTAVIA Coaches and increased coach productivity,” said Dan […]

Avon Products vs. Tupperware in addressing the new paradigm. Through the halfway mark in the fourth quarter, publicly traded Direct Selling stocks continued to outperform the broader market and consumer index averages so far in 2018. The Lane Research Direct Selling Index, which comprises the stocks of the six publicly traded direct selling companies we […]

Medifast, Inc. (NYSE: MED) and Primerica, Inc. (NYSE: PRI) recently reported financial results for the third quarter ended September 30, 2018. Medifast For the third quarter of 2018, revenue increased 80.3 percent to $139.2 million from revenue of $77.2 million for the third quarter last year. OPTAVIA-branded products represented 70 percent of consumable units sold for the third quarter of 2018 compared to […]

Medifast/OPTAVIA recently expanded its executive team to support its intended Asia-Pacific expansion, including Hong Kong and Singapore, in 2019. Tony Tyree has been appointed chief marketing officer and Fran Lawler has been appointed chief human resources officer, adding to the company’s leadership team as it prepares for international expansion with its lifestyle brand and Coach community, OPTAVIA®. The appointments follow those of Nicholas Johnson, president […]

The stocks of the six publicly traded direct selling companies we follow that are listed in the U.S., Herbalife Nutrition (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), on balance continued their strong run in the Q2. Through the first six months of the year, our proprietary Lane […]