We’ve all got them. We call them auto-assigned customers. The question is what do we do to maximize ROI and best capitalize on them? We, as an industry, are in what I refer to as the war of the side hustle. Ours is no longer the only game in town when it comes to capturing […]
Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to […]
In 2019 Direct Selling Faced Some Strong Headwinds Throughout this year the editors at Direct Selling News have had no shortage of topics to talk about. Never before have we seen such a year that has so dramatically impacted the future of direct selling. We began 2019 with troubling news out of China and ended […]
For the past few months, you have seen in the magazine our DSN Digital 100—a comprehensive ranking revealing the social media reach and engagement of top direct selling companies. Four categories include social media size, social media engagement, 30-day unique visitors and 30-day pageviews. Whether it’s on Facebook, Twitter or Instagram, these companies employ a […]
As part of its continued global expansion, LifeVantage Corporation has formally commenced business in New Zealand. Select LifeVantage products have been offered in New Zealand on a not-for-resale basis for approximately 18 months as part of the company’s Global Customer Program, helping pave the way for the company to now open for distributor enrollments as […]
LifeVantage Corporation (Nasdaq: LFVN) reported revenue of $56.2 million for its first quarter ended September 30, 2019. Revenue increased 1.1 percent from $55.6 million in the first quarter of fiscal 2019. Revenue in the Americas decreased 2.2 percent, while revenue in Asia/Pacific & Europe increased 10.4 percent. Total active accounts decreased 2.2 percent to 181,000, including a […]
Bringing more investment into Direct Selling According to direct selling veteran Brett Blake, direct selling companies need more capital, but even more, they need the help of smart investors and savvy executives from outside the industry to close the gap between current practices and those that will help it scale into the mainstream of public […]
Jeunesse Global, Kannaway, ARIIX, USANA Health Sciences, Amway, LifeVantage, Neogenics Nutrition and Medical Marijuana, Inc. were winners at the 16th annual International Business Awards®, known as the Stevies. A record total of more than 4,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range […]
Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]
LifeVantage Corporation (Nasdaq: LFVN) reported financial results for its fourth quarter and full fiscal year ended June 30, 2019. For the fourth fiscal quarter ended June 30, 2019, the company reported revenue of $56.2 million, an increase of 4.0 percent as compared to $54.0 million in the fourth quarter of fiscal 2018. Revenue in the Americas for the fourth quarter decreased 2.9 percent […]
LifeVantage, the Sandy, Utah-based direct selling company, recently celebrated its tenth anniversary. At the company’s recent bi-annual event in Kansas City, Missouri, LifeVantage CEO Darren Jensen took attendees on a trip down memory lane and also painted a picture of the coming decade. “We began in a lab with a single, powerful scientific discovery—a discovery […]
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]
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