LegalShield released its December 2020 LegalShield Economic Stress Index™, its indicator of the economic and financial status of U.S. households and small businesses. In its report, LegalShield found its Housing Construction Index spike to an all-time high, with expectations for building activity to remain strong into Q1 of 2021. Its Housing Sales Index also reached […]

LegalShield named Deborah D. McWhinney and Melvin C. Hall to its board of directors. McWhinney, a business leader, and Hall, a civil rights attorney and author, join LegalShield’s mission to “protect and empower people with tools and services needed to affordably live a just and secure life.” “LegalShield is driven to create a world where […]

Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]

LegalShield announced today its expansion in Canada with the launch of new LegalShield and IDShield services featuring premium benefits current and new members. LegalShield Canada is led by President Martine Girotto, who reports to LegalShield CEO Jeff Bell, and is headquartered in Montreal, Canada. The new, expanded plans are available in all provinces and territories. […]

LegalShield today announced that Martine Girotto has been named president of LegalShield Canada. She will report to LegalShield CEO Jeff Bell.  “We are incredibly excited Martine has joined our leadership team. With her record of leadership at major brands and deep roots in the Canadian community, Martine has developed a top reputation in the industry […]

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]

CEOs mull the merits of political and social activism. Last fall Nike made big news with a commercial featuring Colin Kaepernick, the first NFL player to kneel during the national anthem before games to protest racial inequality and police brutality. The spot included other athletes who’ve made bold moves for their reasons. So, the overall […]

LegalShield recently announced record-breaking levels for both its memberships and downloads for its app. The company’s membership grew to more than 1,756,000 at the end of 2018 and more than 1.5 million LegalShield apps have been downloaded. “We are delighted by our strong membership growth and the popularity of our mobile app,” said Dave Coffey, […]

LegalShield recently announced that it has promoted Don Thompson to co-president of the firm’s Network Division, effective immediately. Thompson will report directly to LegalShield CEO Jeff Bell. In his new role, he will be responsible for creating and driving sales and network marketing strategies that elevate LegalShield in the marketplace. He will play an instrumental […]

Ada, Okla.-based LegalShield recently announced the hiring of Stephanie Gaccetta as vice president, Contact Center; Tina Gaccetta as vice president, Marketing and Incentives Network Division; and Scott Grissom as vice president of Product Leadership, Marketing and Sales. “We’re delighted to welcome Stephanie, Tina and Scott to the LegalShield family,” said LegalShield CEO Jeff Bell. “Each of these […]

LegalShield, an Ada, Oklahoma-based provider of legal plans and a leading provider of identity theft solutions, has announced that funds managed by private equity firm Stone Point Capital LLC have entered into a definitive agreement to acquire a majority interest in LegalShield from funds controlled by MidOcean Partners, which acquired the legal services firm in […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]