Last fall, I examined the structural rise of services within direct selling and outlined why recurring value, ownership alignment and scalable platforms were reshaping the channel. The 2025 Services Companies Quick Poll results now show that those structural forces have intensified. The scale is larger. The equity participation is deeper. The demographic reach is broader. The technological investment is more advanced.

Direct Selling News is excited to unveil its preliminary list of direct selling services companies that have experienced at least 20%—or a minimum of $200mm—revenue growth year-over-year.

We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!

Industry experts weigh in on whether private equity is worth the risk. Before Beautycounter’s billion‑dollar valuation, a partnership was forming behind the scenes that was expected to launch the company into even higher stratospheres. The Carlyle Group, a private equity firm, was courting the clean beauty brand’s founder Gregg Renfrew with promises of increasing brand awareness and bolstering its […]

LegalShield’s Consumer Stress Legal Index (CSLI) revealed that consumers are now experiencing financial stress at a level higher than has been seen since November 2020. The CSLI, which analyzes data from more than 35 million consumer requests for legal assistance, originates from unprompted calls from existing LegalShield members seeking help from an attorney. 

As we celebrate 20 years of innovations and insights, we take a look back on a few of DSN’s most important milestones. And, we asked industry leaders and legends to share how past evolutions and current opportunities are shaping the future of the industry.

LegalShield Chief Operating Officer Kathy Pinson was honored at the Business Intelligence Group’s 2023 BIG Awards for Business with the award for Woman of the Year.

Finding the balance of honoring and evolving is every legacy organization’s greatest challenge. With five decades of service to its name, LegalShield has found it, celebrating the essential legal services it’s given to more than 1.8 million members (4.5 million individuals) and finding new, innovative ways to serve them. With a new corporate brand, a newly appointed CEO and an exciting new vision, LegalShield has built fresh momentum for the next 50 years.

DSN recognizes—for the first time ever—a group of innovative trailblazers, whose contributions push their companies’ trajectories upward, while reshaping the direct selling channel for the rest of us. More than two dozen companies answered the call to nominate their most accomplished achievers under the age of 40, who exemplify the kind of leadership skills and innovation that best represents the future of the direct selling channel.

At its seventh annual Elevate by LegalShield conference, LegalShield gathered hundreds of lawyers from across the U.S. and Canada to learn from experts, connect with likeminded colleagues and receive recognition.

The Bravo IMPACT Award honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. LegalShield certainly exemplifies each of these qualities.

Hundreds of people representing 53 companies from around the world attended in person. And thousands more watched the event via free livestream. Awards and honors were revealed in several categories, including a Lifetime Achievement Award, the Bravo Awards and the DSN Global 100 List.