Betterware de Mexico, SAPI de CV, now known as BeFra, announced its financial results for the third quarter of 2025. The company stated that it significantly strengthened its third quarter profitability and operating cashflow. Revenue during the quarter improved 1.4% year-over-year, with a 22% increase in EBITDA and a 71% increase in EPS.
Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced its financial results for the second quarter of 2025. Net revenue for the quarter reached $192 million, a 5.1% increase from the same period of 2024. EBITDA was $36 million, a 3.5% increase year-over-year.
Uniting two distinct companies is never an easy task, especially when the two companies offer very different products. But when Betterware acquired Jafra in 2022, the company chose to forge a new path and create a strong, forward-thinking home that could empower both brands to do what they do best while finding commonalities and efficiencies to help each company thrive.
We asked companies of all shapes and sizes to nominate the young corporate standouts who are poised to become the next generation of legendary direct selling executives. We were incredibly impressed with the achievements, ambitions and abilities of the nominees. And, after meeting them, we believe the future of the channel is in very good hands. Congratulations to the 2025 DSN 40 under 40!
Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced its financial results for the fourth quarter of 2024. Net revenue during the quarter grew by 11.1%, which was primarily due to a 22.2% increase in sales in its Jafra Mexico segment.
Betterware de Mexico (BeFra) announced its third quarter 2024 financial results. Net revenue in the third quarter grew 6.6% year over year and 7.4% year to date. This is the fourth consecutive quarter of net revenue year-over-year growth for the company.
Betterware de Mexico, referred to as BeFra after its acquisition of Jafra, released its first quarter 2024 financial results, reporting a 10.4% year-over-year increase in net revenue compared to the first quarter of 2023.
Betterware de México, unveiled a new identity for its corporate and commercial activities, introducing the name “BeFra.” The BeFra name symbolizes the integration of Betterware and Jafra, allowing for a commercial identity that is easily identifiable.
Betterware de Mexico released its fourth quarter and full year 2022 financial results, revealing a significant increase in net revenue of $174 million in the quarter, a 48% increase over the previous year’s quarter. The company attributes this jump in large part to its acquisition of Jafra Mexico and Jafra USA.
What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity.
Betterware de Mexico has successfully completed its acquisition of JAFRA’s operations in the U.S. and Mexico, including JAFRA’s trademark rights worldwide. The $255 million agreement, which was announced in early January 2022, is expected to add more than $46 million of EBITDA, even before cost synergies. “We are very pleased to complete the acquisition of […]
You are probably aware of the huge potential that the Hispanic market offers not only today, but also in the years to come. But do you really know how to sell to and grow the Latino and Hispanic markets?