Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced its financial results for the first quarter of 2026. Net revenue increased slightly during the quarter, which the company stated reflects early signs of recovery across BeFra’s key business units. Betterware and Jafra US returned to growth, but their positive trends were partially offset by what BeFra called a “softer-than-expected quarter at Jafra Mexico.” The company believes the quarter’s results indicate improved growth momentum across key business units and a more diversified revenue base.
All business units delivered improved profitability during the quarter. EBITDA increased 13.9% year-over-year, in line with management expectations. The Tupperware transaction, combined with Betterware Ecuador and Betterware Colombia, is expected to accelerate and strengthen the group’s profitability.
“We began 2026 with a solid performance overall, as most of our business units delivered meaningful revenue growth and substantially improved profitability during the first quarter,” said Andrés Campos Chevallier, BeFra Group President and CEO. “Our most recent results reflect the strength of BeFra’s business model in a still challenging macro environment and continued progress enhancing commercial and operational execution across our brand platform.”
Net revenue in Q1 2025 was up 0.3% year-over-year to $201 million with an EBITDA of $35 million. Net income was $16 million.
Associate numbers fell 1.2% year-over-year to 1,125,030 with an average base of distributors totaling approximately 61,000. As it enters the second quarter, the company stated that activating a new phase of growth at Jafra Mexico through a renewed focus on its consultant base expansion and product innovation will be a key priority.
“In closing, while the operating environment remains dynamic and challenging, we remain confident in the strength of our five-pillar growth strategy, the resilience of our business model, and our ability to continue delivering sustainable growth and profitability,” Campos Chevallier said. “We are mindful of the recent events in the Middle East and their potential impact on our business. With that in mind we have been developing strategies to effectively offset any possible disruptions from them. As we move forward this year, we remain focused on disciplined execution, expansion and long-term value creation.”
Regulatory approval of the Tupperware transaction is expected during the second quarter, after which the management stated it will focus on executing a turnaround strategy for Tupperware’s operations and brand as it integrates it into the BeFra group.
The company ended the quarter with a net debt-to-EBITDA of 1.5x, and improvement from 2.08x in the same quarter of 2025 and 1.56x in the previous sequential quarter.
