Each year Stuart Johnson reviews the performance of the publicly traded product-centric direct selling companies. Because these companies report publicly, their results offer one of the clearest windows into the health of the channel.

As the Official Nutrition Partner of the LA Galaxy for more than two decades, Herbalife continues its commitment to providing Unified Team athletes with the same nutrition expertise and resources that it makes available to the club’s professional players. The Special Olympics athletes, ages 16 to 25, will also receive elite training and access to professional team gear, travel, scrimmages and matches against other MLS Unified Teams.

Combined with high demand for health and wellness products and a long-standing cultural familiarity with relationship-based selling, APAC continues to draw attention from companies evaluating new or expanded regional strategies.

At DSN's Marketing Mastery Deep Dive—held February 25 in Lehi, Utah—we addressed the marketing realities facing direct selling companies today. Hosted by DSN Founder & CEO Stuart Johnson and emceed by CMO and Speaker Kathleen Ross, this event brought together candid executive perspectives, practical education and real-word case studies from leaders successfully navigating the same complex marketing landscape you face every day.

Herbalife Ltd. announced that global sports celebrity Cristiano Ronaldo has acquired a 10% equity stake in Herbalife’s Pro2col technology, a next-generation, digital, personalized health and wellness operating system that the company acquired last year.

Herbalife Ltd. announced its financial results for the fourth quarter and full year 2025. Net sales during the quarter were up 6.3% to $1.3 billion with an adjusted net income of $47.5 million and an adjusted EBITDA of $156.1 million. Diluted EPS during the quarter was $0.81.

At the 2025 DSA Awards, the US Direct Selling Association (DSA) recognized companies that are “embodying the best practices that safeguard consumer trust, ensure compliance and drive sustainable growth” and “exemplify ethical entrepreneurship, industry leadership and a commitment to building trust through rigorous standards and education.”

Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.

Herbalife, through its philanthropic entity the Herbalife Family Foundation (HFF), and in partnership with LA Galaxy, led a fun, skills-based soccer clinic at the Kobe Jitsugyo Gakuin (KJG) children's shelter in Japan.

At DSN's Future of Commerce Deep Dive—held November 19 in Lehi, Utah—we addressed commerce as a whole—the complete ecosystem of technology, payments, finance, taxes, logistics and products working together. Because for commerce to truly thrive, every one of these components must evolve in harmony.

The direct selling channel made a powerful impact during this year’s GivingTuesday, an annual event that fosters a global generosity movement to drive positive change through charitable giving on the Tuesday after Thanksgiving, The Juice Plus+ Company and its philanthropic arm, The Juice Plus+ Foundation, continued its long-standing partnership with St. Jude Children’s Research Hospital at […]

In an appearance on the Market on Close show on the Schwab Network, Herbalife Chief Financial Officer John DeSimone shared insights about Herbalife’s recent third-quarter earnings report and the positive momentum the company is experiencing. In Q3 2025, Herbalife delivered its strongest quarter since 2021, driving a turnaround and momentum that the company believes will remain stable and continue through 2026.