Just when direct selling companies figured out how to engage with millennials … here comes Gen Alpha. Over the last decade, companies have invested a lot of time and energy into marketing to millennials, who in April of this year surpassed baby boomers to become the largest living generation. They’ll have another decade to start […]

A new survey by Seldia shows direct selling continues to contribute to equality, entrepreneurship and growth in Europe. In celebration of its 50th anniversary, Seldia, the European direct selling association, commissioned global market research group Ipsos to do a comprehensive survey into the lives of direct sellers in 2018. The independent study, revealed at Seldia’s […]

Direct selling companies will sell $300 million worth of cannabidiol-related products in 2018, making direct selling the largest channel of distribution for the rapidly growing CBD product sector. “Interest in cannabidiol, or CBD, is rapidly transforming the consumer product landscape,” says Todd Eliason, publisher and editor in chief of Direct Selling News (DSN), which conducted the research. […]

USANA’s Procosa® supplement, formulated to help maintain healthy cartilage and joints, recently received a seal of approval award from ConsumerLab.com. “Having our products tested and approved by companies like ConsumerLab.com are vital in maintaining consumer trust,” said Dan Macuga, USANA’s chief communications and marketing officer. “USANA’s record of third-party approval on its supplements shows that we have always […]

Noevir U.S.A. is donating a portion of its skin care sales to help with conservation efforts in Nepal. Tokyo, Japan-based Noevir Co., Ltd., Noevir U.S.A.’s parent company, started the Noevir Green Charity as a fundraising project aimed at natural environment conservation and social contribution. The charity has made a total of 17 continuous donations to […]

The Mary Kay FoundationSM recently announced its 2018 cancer grant recipients. The Foundation awards grants annually to top research institutions in the US that are conducting innovative research to better understand cancers that affect women. Since 1996, the Foundation has awarded more than $28 million in grants to universities and medical centers around the country. […]

Six months after expanding into Guatemala, Immunotec has officially opened for business in Colombia. A grand opening event was recently held in the heart of Bogotá, Colombia’s capital city, attracting over 4,000 enthusiastic attendees. Immunotec CEO Mauricio Domenzain and Meredith Berkich, president of North America and Europe, attended the event. “We’re tremendously excited to bring […]

Canada’s legalization of recreational cannabis may likely put more pressure on the US to pass the 2018 Farm Bill, which would help to grow be a boon to the CBD market—thus allowing direct selling companies to sell cannabis products for both medical and recreational purposes. At the stroke of midnight, Canada became the second country […]

If you are looking to enhance your content marketing strategy, check out the key takeaways from the recently concluded Content Marketing World 2018. The annual event for content marketers included experts, professionals, influencers and innovators in the space converging to discuss trends, share strategies and present insights and ideas. Top takeaways included: Curiosity Gaps: Content marketers must earn […]

Herbalife Nutrition entered the $38 billion coffee industry yesterday the launch of a Mocha High Protein Iced Coffee. The company’s recent global breakfast survey of over 8,000 people revealed that in the U.S. specifically, more than 60 percent of consumers drink coffee daily. Younger coffee drinkers are driving the iced coffee category growth—in 2017, more than 50 […]

Avon Products, Inc. recently announced the appointment of Colin Shenoy as vice president for IT Transformation, effective immediately. Shenoy will report to recently appointed Chief Digital and IT Officer Benedetto Conversano as part of the Digital and IT leadership team. His responsibilities will include designing and implementing a new digital and IT organization for Avon, executing a targeted strategy to transform the […]

Youngevity International is enjoying some major momentum since its entry into the cannabis market, and investors are taking notice. Shares of the Chula Vista, Calif.-based omni-direct lifestyle company were up 35.5 percent last Friday, the day after the online news organization CannabisNewsWire (CNW) featured the company prominently in an article on the rapid adoption of […]