USANA Health Sciences Inc. has been selected by TGF Analytics as one of “America’s Most Trustworthy Public Companies.” USANA was ranked fourth among small/mid-cap companies with an A+ rating—something only 5 percent of companies researched achieved. The rankings were based on dozens of factors in five key areas: financial governance; environmental, social & corporate governance; […]

Global beauty brand SeneGence International® recently announced it has introduced a new hair care collection, SeneGence HairCovery™. The collection includes HairCovery Thickening & Volumizing Shampoo, HairCovery Moisturizing & Shine Enhancing Conditioner andHairCovery Strengthening & Thickening Hair Serum, which are designed to work together to revive lifeless hair. HairCovery contains proprietary ingredients and peptides, SenePlex+™ and SenePeptide Complex™, that when combined with nourishing botanicals […]

The Direct Selling Association (DSA) announced today that it supports enactment of the Preserving Direct Seller Independence Act of 2018, H.R. 7029. Introduced by Rep. Tim Walberg (R-MI), the legislation would clearly define direct sellers as independent contractors under the Fair Labor Standards Act (FLSA) consistent with the Internal Revenue Service Code. DSA President Joseph N. Mariano […]

Flower Mound, Texas-based Mannatech, Inc. recently introduced a new men’s health product—Mannatech Men’s PRIME 7™—that is designed to support endocrine health, mood, energy and libido for men over the age of 30. “The good days aren’t over! Get your prime back!” said Mannatech President & CEO Al Bala. “Our new Men’s PRIME 7 is designed to help men over 30 feel […]

SimplyFun, LLC. recently added to its Math & STEM skill set collection with the release of , a game that focuses on spatial reasoning and probability skills. The company published Zone to Zone, which is for two to six players ages 12 and up, to add a game of a more advanced skill level to its product mix. […]

As part of its commitment to Breast Cancer Awareness Month 2018, London-based Avon Products Inc. has unveiled its Pink Light Project, a global breast cancer educational campaign in partnership with Cancer Research UK. Avon is mobilizing its six million Representatives around the world, who together create a unique and powerful woman-to-woman communication network, to share educational information […]

Los Angeles-based Herbalife Nutrition recently announced its support for the American Cancer Society to help bring awareness and raise funds for its life-saving mission. In addition to a $250,000 donation, Herbalife Nutrition will be selling co-branded pink water bottles, with proceeds benefiting the American Cancer Society. To honor those who have and continue to battle breast cancer, the company will unveil “purpose in pink” […]

Seldia, the European Direct Selling Association, is celebrating its 50th anniversary this month. Established in 1968 to represent the direct selling industry in Europe, Seldia’s mission is to promote direct selling to European Union (EU) institutions and to ensure that the EU and national policy makers in Europe are aware of the industry’s benefits and advantages, […]

It’s never been more important to clarify your messaging while meeting the unfulfilled needs of your customers and distributors. Ask any Chief Marketing Officer who’s most important to the business, and she’ll say the customer—or, in the case of direct sales, the distributor and the customer. Was there any doubt? What we say and what […]

The latest disruptive social media platform that could be a powerful tool for direct selling companies and their field… There are more than 1 billion active users on Instagram, making it the third-largest social media platform behind Facebook and YouTube. This summer, the social media titan launched Instagram TV (IGTV)—a formidable answer to YouTube, but […]

As the first direct selling company to sell cannabis products, Kannaway’s growth stems from selling CBD oil and hemp-based products. KANNAWAY Founded: 2014 Headquarters: San Diego, CA Top Executive: Blake Schroeder, CEO Products: Hemp-based products, including cannabidiol oil or CBD-oil products Oh, cannabis. Whether you go all wobbly at the knees at the mere mention of […]

This Q&A is part of the October 2018 Company Spotlight featuring Perfectly Posh. The beauty market is a crowded space. What kind of gave you the idea that you could do something different, provide something unique? Ann: Yeah, Dry skin. I knew there was a huge gap in the market. You cannot find things that […]