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Thursday / February 5. 2026
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Betterware de Mexico to Acquire Tupperware Operations In Latin America
Betterware de Mexico to Acquire Tupperware Operations In Latin America
The agreement primarily pertains to assets in Mexico and Brazil and includes a perpetual, royalty-free, exclusive license for the Tupperware brand throughout the Latin American region and an acquisition of 100% of Tupperware’s LatAm businesses.
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BeFra Reports Q3 2025 Financial Results
BeFra Reports Q3 2025 Financial Results
Betterware de Mexico, SAPI de CV, now known as BeFra, announced its financial results for the third quarter of 2025. The company stated that it significantly strengthened its third quarter profitability and operating cashflow. Revenue during the quarter improved 1.4% year-over-year, with a 22% increase in EBITDA and a 71% increase in EPS.
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BeFra Reports Q1 2025 Financial Results
BeFra Reports Q1 2025 Financial Results
Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced its financial results for the first quarter of 2025. Net revenue for the quarter reached $178 million, a 2.9% year-over-year decline. Gross margin was 66.2% with an EBITDA margin of 15.3%. EBITDA was $27.3 million, while net income was $7.7 million. The average base […]
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BeFra Reports Q4 2024 Financial Results
BeFra Reports Q4 2024 Financial Results
Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced its financial results for the fourth quarter of 2024. Net revenue during the quarter grew by 11.1%, which was primarily due to a 22.2% increase in sales in its Jafra Mexico segment.
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Betterware Reports 5.3% Boost to Q2 2024 Net Revenue
Betterware Reports 5.3% Boost to Q2 2024 Net Revenue
Betterware de Mexico, now known as BeFra, announced a 5.3% increase in net revenue year over year, and an 8% increase for the first six months of 2024.
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BeFra Transfers Stock Listing to NYSE
BeFra Transfers Stock Listing to NYSE
Betterware de México, S.A.P.I. de C.V., now known as BeFra, is moving its listing of common stock from the Nasdaq Stock Market LLC to the New York Stock Exchange (NYSE).
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Betterware de Mexico Expands to US Market
Betterware de Mexico Expands to US Market
Betterware de Mexico has officially launched operations in the United States as Betterware US, citing geographic proximity and an untapped customer base who holds some familiarity with the brand as key factors in the expansion.
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Betterware de Mexico Q4 2023 Revenue Reaches $198 Million
Betterware de Mexico Q4 2023 Revenue Reaches $198 Million
Betterware de Mexico announced its fourth quarter and full year 2023 financial results, reporting Q4 revenue of $198 million, a 5.2% increase from the previous year’s quarter. Gross margin during the quarter held steady at 70% with a 36.7% boost in EBITDA.
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Hispanic Market is booming
Hispanic Market is booming
In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).
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Betterware Posts $192 Million in Q2 2023 Revenue 
Betterware Posts $192 Million in Q2 2023 Revenue 
Betterware de Mexico S.A.P.I. de C.V. announced its financial results for the second quarter of 2023, including net revenue of $192 million, a 4% increase sequentially, representing two consecutive quarters of growth. This growth was buoyed in part by Jafra Mexico, which saw a 14.5% increase in net revenue and a 25% increase in EBITDA […]
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Betterware de Mexico Posts $181 Million Net Revenue in Q1 2023 
Betterware de Mexico Posts $181 Million Net Revenue in Q1 2023 
Betterware de Mexico released its financial results for the first quarter of 2023.
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A Look Back | A Look Ahead
A Look Back | A Look Ahead
What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity. 
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