Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced its financial results for the first quarter of 2025. Net revenue for the quarter reached $178 million, a 2.9% year-over-year decline. Gross margin was 66.2% with an EBITDA margin of 15.3%. EBITDA was $27.3 million, while net income was $7.7 million. The average base of associates saw a 6.3% decline year-over-year to 1.1 million people with a distributor base of 61,856 people, a 2.4% decline year-over-year.
“Despite the current macroeconomic challenges, our agile business model and financial strength provide resiliency, as BeFra has consistently demonstrated during adverse economic cycles in the past,” said Andrés Campos Chevallier, BeFra Group President and CEO. “We believe that BeFra’s flexible and low fixed-cost structure, financial discipline, a now diversified business portfolio, as well as steps we have taken to more actively engage our salesforce, will continue giving us the agility needed to respond to the rapidly changing conditions in our markets today.
The company emphasized its balance sheet remains a priority, and looking ahead, maintains its previously released 2025 financial guidance, which includes net revenue between $760 million and $780 million for 2025.
“While we are acting with caution in the short term, we remain fully committed to our long-term vision and growth strategy, continuing to advance on key strategic initiatives that position us for stronger performance when the macroeconomic landscape stabilizes and improves,” Campos Chevallier said. “Our international expansion remains a priority, and we are confident in the potential of our core business in Mexico as well as our entry into new markets in Latin America and the United States.”
