Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced its financial results for the second quarter of 2025. Net revenue for the quarter reached $192 million, a 5.1% increase from the same period of 2024. EBITDA was $36 million, a 3.5% increase year-over-year.
Uniting two distinct companies is never an easy task, especially when the two companies offer very different products. But when Betterware acquired Jafra in 2022, the company chose to forge a new path and create a strong, forward-thinking home that could empower both brands to do what they do best while finding commonalities and efficiencies to help each company thrive.
The New York Stock Exchange (NYSE) welcomed executives and guests from Betterware de Mexico in celebration of its recent transfer. Santiago Campos, Betterware CEO, and Andres Campos, BeFra CEO, rang the closing bell at 3 pm CDT on November 1, 2024.
Betterware de Mexico (BeFra) announced its third quarter 2024 financial results. Net revenue in the third quarter grew 6.6% year over year and 7.4% year to date. This is the fourth consecutive quarter of net revenue year-over-year growth for the company.
Betterware de Mexico has officially launched operations in the United States as Betterware US, citing geographic proximity and an untapped customer base who holds some familiarity with the brand as key factors in the expansion.
Betterware de Mexico, referred to as BeFra after its acquisition of Jafra, released its first quarter 2024 financial results, reporting a 10.4% year-over-year increase in net revenue compared to the first quarter of 2023.
Betteware de Mexico, also now known as BeFra, will support Mexico’s Olympic team with its B Hero product line, giving each athlete competing in the Paris games access to the products as well as a hydration bottle.
Betterware de México, unveiled a new identity for its corporate and commercial activities, introducing the name “BeFra.” The BeFra name symbolizes the integration of Betterware and Jafra, allowing for a commercial identity that is easily identifiable.
Betterware de Mexico announced its third quarter results, revealing revenue stabilization at almost 2x its 2019 revenue. Between the fourth quarter of 2022 and the third quarter of 2023, the company delivered 3% growth, which the company believes has positioned them for year-over-year growth.
Betterware de Mexico S.A.P.I. de C.V. announced its financial results for the second quarter of 2023, including net revenue of $192 million, a 4% increase sequentially, representing two consecutive quarters of growth. This growth was buoyed in part by Jafra Mexico, which saw a 14.5% increase in net revenue and a 25% increase in EBITDA […]
Betterware de Mexico released its fourth quarter and full year 2022 financial results, revealing a significant increase in net revenue of $174 million in the quarter, a 48% increase over the previous year’s quarter. The company attributes this jump in large part to its acquisition of Jafra Mexico and Jafra USA.
What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity.