Avon’s had a makeover. We’ve been doing beauty differently for over 130 years.  We’re still doing that, but now we’re bolder and more modern.  Like it?  We do.  A lot of science goes into a brand refresh. The design team behind the new visual identity shared five things about Avon’s new visual identity. It’s bolder […]

Standing up to Customer Expectations, Regulatory Scrutiny and Sustainability Goals History circles back on itself. The commonplace gets modified over time with newer methodologies, but transformation—even in the world of direct selling—meanders through trial and error and sometimes re-emerges closer to the beginning than we expected. Door-to-door sellers of the late 1800s introduced innovative, useful […]

Natura &Co reported revenue growth in the first quarter of 2020, the first to include Avon Products, Inc. Natura &Co’s consolidated net revenue reached R$7.5 billion, up 1.9 percent versus the same quarter last year. According to the company, growth was driven by a strong increase in sales by the Natura brand in Brazil and […]

The Avon Foundation for Women has announced $1 million in new grants to 50 frontline services and charity organizations across the world. The emergency grant program was launched in tandem with Avon’s #IsolatedNotAlone campaign, responding to the surge in domestic violence cases in the wake of the coronavirus lockdown. The funding will provide crucial support […]

Avon Czech Republic and Avon Slovakia have donated 3.5 tons of liquid soap and shower gel to care homes and oncology centers to help prevent the spread of coronavirus. The Covid-19 pandemic continues to affect millions of people across the globe, particularly vulnerable groups such as the elderly and those living with cancer. Avon is […]

Seeking to provide value even before they started their business, beauty company BELLAME is building a loyal following thanks to great technology, transparency and great products.   BELLAME Founded: 2018 Headquarters: Dublin, California Top Executives: Founders Melissa and Scott Thompson Products: Beauty   For Melissa and Scott Thompson, founding BELLAME (pronounced Bella-Me) was a labor […]

Avon has challenged 60 beauty and lifestyle influencers in Argentina and Chile to take part in a contest that will engage thousands of social media users. The winner of the chance will earn a once-in-a-lifetime trip to the renowned Avon Innovation Centre in New York. The contest had two phases and several challenges that must […]

Avon marks its 27th year of support for Breast Cancer Awareness Month by opening up even more opportunities for women around the world to “Take a #BreastBreak.” To help shine a light on the fact breast health needs to be a priority, with 2 million new cases of breast cancer recorded globally in 2018, Avon […]

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility […]

Avon Products, Inc. announced the launch of Distillery, a new skincare and make-up brand that celebrates clean beauty without compromise. According to Avon, the new collection offers huge potential for driving the company’s brand rejuvenation and growth. It’s backed by an innovative Instagram virtual distillery to create an engaging journey to purchase, opening up access […]

Avon Products, Inc. announced its major new white paper, Beauty, Happiness and the Rise of the “Perfectly Me.” This cultural snapshot of Avon’s perspective on beauty explores the company’s new thoughts around women, happiness and ever-evolving attitudes to beauty. The report was co-created by key members of Avon’s research and development and innovation teams and led by Chief Scientific Officer Louise […]

TOCARA Founded: 2008 Headquarters: St. Laurent, Quebec Top Executives: Randall Markus, Founder and President Products: Sterling Silver and Stainless Steel Jewelry A lifetime jewelry manufacturer fell in love with direct sales and put the two together in TOCARA. Old Montreal is where Randall Markus got his start in the jewelry business decades ago. Today, Markus […]