PPLSI, the parent company of LegalShield and IDShield, announced the acquisition of artificial intelligence-based tech company yourself.online, which provides privacy and reputation management tools for social media and online accounts. This announcement follows a partnership between yourself.online and IDShield begun in 2020, when the Austin-based company offered online reputation management and social media monitoring to IDShield’s members.
“The sophisticated technological approach to social media monitoring that yourself.online created perfectly complements the services we provide our members,” said Jeff Bell, CEO of PPLSI. “We want people to feel empowered using the internet and to trust their privacy and personas are constantly monitored and protected. The benefit of this tool is the best of both worlds, it keeps you safe and gives you awareness about the perception of your online profile.”
By scanning social media platforms, yourself.online helps users delete old social media posts, photos and videos that could tarnish their online reputation, then continues to notify users of any changes. With this acquisition, IDShield will continue to expand its privacy, security and reputation management capabilities.
“After partnering with PPLSI, we found both companies shared a strong common purpose of empowering individuals to have greater control and understanding of the information they share online, ensuring equal access to opportunities,” said James Chance, founder of yourself.online. “My team and I are excited to continue innovating to help people with their reputation and broader online life.”