The European Direct Selling Association, Seldia, announced Beatrice Nelson Beer has been elected President. Beer is the Chief Legal Officer for PM-International as well as global head of legal, regulatory affairs, compliance and human resources, and will now serve as chair of the Seldia Board of Directors for the next three years, succeeding Philippe Jacquelinet, the CEO of Captain Tortue.
“It is such an honor to be chosen to lead Seldia,” Beer said. “Direct selling offers fantastic opportunities in today’s flexible working environment for people of all walks of life to maximize their potential and earn a supplementary income. As direct selling itself continues to transition in the digital era, I look forward to leading the continued transformation of Seldia so we can collectively take full advantage of the opportunities ahead.”
With this appointment, the Seldia Board of Directors is now gender-balanced, with five women and five men, including Secretary Generals of the Dutch, French, Italian, Spanish, Swedish and Baltics Direct Selling Associations.
“Direct selling is changing and so is Seldia,” said Laure Alexandre, Seldia Executive Director. “Direct sellers in the EU are 79% women. The Seldia team is all women, and our Board of Directors also now evolves to reflect this. With the regulatory and societal changes ahead, I very much look forward to working with Beatrice for the next three years.”