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WFDSA dissects global sales data for a clearer picture. 2019 was a year like no other in the direct selling industry. The trajectory seemed set for China to ultimately out-sell the United States and come into its own at the number one spot on the DSN Billion Dollar Markets list. But newly released data from […]
DSA’S 2020 GROWTH & OUTLOOK survey reports that the U.S. direct selling channel remained roughly flat (-0.4 percent), achieving $35.2 billion in estimated U.S. retail sales in 2019. To better understand direct selling trends within our rapidly evolving macroeconomic landscape, DSA is conducting extensive research in addition to its standard Growth & Outlook market-sizing survey. […]
(This article appeared on forbes.com.) Amid a fast-changing global landscape marked by constant disruption, there are certain industries that have proven to be resilient in the face of change. One such sector is the direct selling industry which started more than a century ago with young men going door to door to sell products. Fast forward […]
Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to […]
A source close to DSN is reporting that the Chinese government is conducting random checks to ensure companies selling wellness products in China are complying with the terms that came out of the 100-day freeze that ended in April of this year. The DSN source added that it’s not strange for the government to follow […]
When the WFDSA numbers came out in June, it showed that 46 percent of the global revenue for direct selling came from Asia/Pacific (32% North America, 21% Europe) with China its largest market making up the bulk of that number (nearly 40%). In our July feature titled The China Conundrum, we discussed the possible impact […]
It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]
We are pleased each year to provide you with analysis of the World Federation of Direct Selling Associations’ global sales data. Writer Beth Douglass Silcox identifies the 24 global markets with retail sales of $1 billion or more from direct selling. She also digs into the 2018 numbers to not only extract the economic impact […]
The World Federation of Direct Selling Associations (WFDSA) earlier this month released business results for 2018. According to WFDSA: Global estimated retail sales for 2018 were a record $192.9 billion, an increase of 1.2% over 2017. Compound annual growth rate for the period from 2015 through 2018 was 1.7%, showing sustained growth over time. The […]
With over 37 million people, Canada has excellent potential for continued development and expansion. Given the close geographic and cultural relationship between the U.S.A. and Canada, it is no surprise that many U.S.-based direct selling companies have a long and established presence north of the border. Add a number of successful Canadian and international companies […]
How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades […]
This Sidebar is part of the August 2018 Cover Story Continuous and transparent communication about how direct selling works and its value has prompted greater understanding by governments and the public around the world, Tamuna Gabilaia, executive director and COO, WFDSA, says. Offering this education ensures more favorable operating environments for distinguished and credible direct […]
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