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World Federation of Direct Selling Associations, MonaVie, Belcorp USA, Univera Inc., Immunotec Inc., North American Power, Phototron Holdings Inc., Tupperware Brands Corp.
DSA, Nature’s Sunshine Products, Mannatech Inc., Herbalife, Phototron Holdings Inc., 4Life, Zurvita, North American Power, GeneLink Inc.
What can we do to make the world a better place? I have talked to people around the world about this topic. I have discussed it with scholars, government officials, colleagues in the industry, Amway distributors and friends who come over for dinner.
The story of direct selling in 2009 and 2010 is much the same as it was worldwide for all industries. Developing nations continued to rise, and China and India were standouts for significant growth. More people were clamoring for additional income opportunities, but overall direct sales numbers were generally lower than they were a few years ago. In short, less was more around the world.
According to the Chinese calendar, 2011 is the year of the Rabbit, which means a year in which one should strive to be creative and compassionate. For the direct selling industry, 2011 might well be the year of focusing on a continued and diligent commitment to ethics. During his address at the Annual Meeting several years ago, Direct Selling Association (DSA) President Neil Offen challenged our industry to be both creative and compassionate by redoubling efforts to make direct sellers the envy of other industries by “walking the walk and talking the talk” on high ethical standards and consumer protection. DSA companies responded in earnest to this challenge with renewed vigor and commitment to raising the bar on ethics on a variety of fronts.
The Value of DSA Membership for Direct Selling Companies
2010 marks the centennial anniversary of the Direct Selling Association (DSA). As such, member companies are the beneficiaries of a rich legacy in the United States and around the world. It’s a history of competitor collaboration, information exchange, united lobbying efforts to protect our model of distribution, and public awareness campaigns designed to dispel myths that sometimes impede our growth. Although the DSA enjoys more than 200 member companies, this represents a mere fraction of businesses eligible for membership. For current members and those considering membership, the DSA offers an unlimited opportunity for involvement.
In the fall of 2009 Silpada Designs Co-Founders Bonnie Kelly, Teresa Walsh and Co-Founder and CEO Jerry Kelly began to consider partnerships that would help their sterling silver jewelry company continue to thrive for years to come.
Henry Ford once said, “Coming together is a beginning. Keeping together is progress. Working together is success.” No finer words can be used to describe the evolution of your association over the first 100 years of its life. Challenges identified and met. Opportunities shared and nurtured. Relationships created and valued. All hallmarks of the DSA.
Direct selling is still strong around the world. Seventeen countries now have more than US$1 billion in sales annually through this channel of distribution.
For any trade or professional association, a code of ethics plays an important role.
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