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Direct sellers have always known the power of the testimonial to share a product and its key features and benefits. In fact, some might argue the entire industry was built upon the power of this type of sharing.
The stock market has begun 2012 with some gusto as the S&P 500 has risen 7 percent through mid-February.
With the migration to our new web platform now complete, I thought this would be a good place to further explain our objectives in case you missed the article in last month’s publication.
In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with Alessandro Carlucci, CEO of Natura, about leadership, building relationships and the relevance of direct selling throughout the world.
Few businesses do what Natura does—intentionally integrating environmental concerns and social responsibility into business decisions, all while achieving enviable growth, even in a sluggish economy.
In a perfect world, the personal values of executives are seamlessly aligned with those of the companies they lead. Alessandro Carlucci, CEO of Brazil-based Natura, seems to have found that perfect match.
Here we are! It’s another new year, another new measurement period and another new opportunity to dust ourselves off, reflect on the past and chart a new course toward a new vision for what can be. The brilliance of the calendar makes possible the opportunity for renewal, and for many, the opportunity to hit the restart button is most welcomed.
One year of business in the direct selling industry means more than revenue, success and networking.
It isn’t easy to follow a legend. I was excited and honored to be asked to take the helm of the Direct Selling Association earlier this year, and after 26 years working on behalf of direct sellers I felt I was more than prepared.
For many years, direct sales companies have shown enormous potential for generating income and social change, stimulating entrepreneurship and promoting interpersonal relationships.
The World Federation of Direct Selling Associations (WFDSA) was founded in 1978 and is a voluntary global organization made up of representatives from the Direct Selling Associations (DSAs) in individual countries.
The Indian direct selling industry officially began in 1995.
If you only had two words to describe India, they could well be vast and varied.