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Direct selling is prone to corruption within a pyramid scheme because the number of MLMs, or businesses that operate with a multi-level component, make it easy to “hide” the fraudulent element of the business long enough for those at the top to take significant profit before it collapses. How to tell the good from the bad.
Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.
2022 brought pressure for both the direct selling industry and sellers—pressure with no singular cause, yet pressure that loomed heavily over the global landscape. Gains realized during the pandemic era started to normalize, while global inflation brought about obstacles and opportunities. Increasing competition from a widening array of income opportunities like home delivery, ride-sharing and other gig-driven employment applied […]
The World Federation of Direct Selling Associations (WFDSA) released its annual publication detailing the specific results and data surrounding the trends and dynamics within the direct selling industry, as well as global, regional and country-specific results.
QNET announced its official expansion into the South African market, making the company’s product line and business opportunity available to those living in the region.
What shaped 2022 and what to expect in 2023 and beyond. To say direct selling is in a time of transition would be an understatement. The environment is evolving as younger generations explore the opportunity.
In many ways, 2020 was an uninvited guest who overstayed their welcome into 2021. Three previous fiscal quarters of widespread lockdowns and hiding from COVID gave way to a year of adaptation for the global direct selling industry. Direct sellers across the globe emerged into the sunlight to face ever-changing, mid-pandemic operational environments and in some markets, post-pandemic business climates that brought fairly large swings in sales performance—some for the better and some for the worse.
The World Federation of Direct Selling Associations (WFDSA) reported global direct sales of $186.1 billion in 2021. With the exception of China, which saw a 1.5% increase, worldwide retail sales increased 3.3% year-over-year.
In an end of year message, World Federation of Direct Selling Associations (WFDSA) Chairman Roger Barnett shared a reflection on the industry growth experienced in 2021. Collective industry sales increased by 2.3%, an increase that amounts to $179 billion. Participants within the industry now totals more than 125 million people. There were also significant regulatory […]
Taking a Stand. Making an Impact. Corporate Social Responsibility is an expectation, the price of entry to succeed and remain relevant in business. We are what we say; what we do; how we do it; and what we choose not to do. Our products, the programs we initiate, the technological and social advancements we usher forth—they all matter. They comprise […]
The World Federation of Direct Selling Associations hosted its first ever virtual World Congress. Hosted by DSA Thailand, the event attracted more than 1,273 delegates from 49 countries, government officials, academics and media.
Amway Board of Directors Co-Chairman Doug DeVos was recently awarded a Lifetime Achievement Award by the World Federation of Direct Selling Associations (WFDSA) for his legacy of service within the direct selling channel.
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