Nu Skin President Ryan Napierski has been appointed chairman of the Advocacy Committee for the World Federation of Direct Selling Associations (WFDSA).
Napierski will lead the organization’s efforts to advocate on behalf of the direct selling industry to key external stakeholders.
“We look forward to benefitting from Ryan’s leadership and ability to develop innovative strategies and programs that are forward-looking and produce results,” said Tamuna Gabilaia, WFDSA executive director and COO. “The Advocacy Committee has a key role to focus on such important industry issues as reputation enhancement, external stakeholder outreach, various educational events, economic trends, philanthropy, women’s empowerment and more. The experience Ryan has not only overseeing Nu Skin’s global business but also working and living in many of its markets throughout his career will provide valuable insights to the committee.”
Napierski will chair the Advocacy Committee for three years, until October 2023. He is also currently in his second year as chair of the U.S. Direct Selling Association and is a member of the WFDSA CEO Council. Ritch Wood, CEO, also currently sits on the CEO Council and Vicky Leevutinun, president of Nu Skin Southeast Asia, is on the WFDSA Asia Pacific Association Advisory Council. Nu Skin actively engages in industry advocacy in many other markets with 18 members of its senior management serving in leadership roles at 14 different direct selling associations around the world, including chair or vice chair positions in the U.S., South Korea, Hong Kong, Taiwan, Malaysia, Singapore, Indonesia and Norway as well as board positions in Japan, Australia, Belgium and the Netherlands.
“To thrive in the new economy, companies must prioritize their human experience, which is an area where direct selling companies have always excelled,” said Napierski. “As our industry adapts to economic trends and new consumer behaviors, we feel a responsibility at Nu Skin to shape the future of the direct selling industry by constantly striving to better serve the needs of global consumers as well as those seeking opportunity and empowerment. As a world federation of direct sellers we touch tens of millions of lives every day, and we want to take every opportunity to be a force for good.”