Nu Skin celebrates the 25th anniversary of its Epoch line with new sugarcane-based Eco-Pac sustainable packaging. This enhanced commitment to better the environment is part of the product line’s refresh and includes a 13-piece collection of products for the body, skin, hair and baby that features safe, natural and effective ethnobotanical ingredients from indigenous cultures around the world.
The Epoch product line, created by Nu Skin scientists in collaboration with Dr. Paul Cox, a leading ethnobotanist and Nu Skin Scientific Advisor, uses global ethnobotanical wisdom to create its exclusive formulations. The Epoch Baobab Body Butter, for instance, highlights the fruit of the African baobab tree. Each product’s packaging features artwork that celebrates the history of the products’ ingredients and the people and cultures from which their ethnobotanical wisdom originated.
The line’s new Eco-Pac packaging is the first of its kind in the beauty industry and is constructed of 100 percent Biope, a bio-based plastic resin derived from sugarcane. Each Epoch product uses 83% less carbon emissions and an average of 10 percent less plastic. The company’s innovative packaging also excludes any fossil-fuel-based ingredients and holds a monolayer structure for recycling.
“At Nu Skin, we have been committed to creating tremendous, mindful skincare since day one,” said Ryan Napierski, president. “Our Epoch brand is no different–we have always used ingredients from indigenous cultures to create each product, and now, we’re thrilled to offer packaging that does better for our environment and further pays tribute to local communities. The new Eco-Pac packaging is part of Nu Skin’s pledge to make all of our packaging recycled, recyclable, reusable, reduced or renewable by 2030.”
Donations from the Epoch collection product sales have totaled more than $13 million, and support the Nu Skin Force for Good Foundation, which funds long-term charity partners and invests in global giving initiatives.
