Natura, in partnership with Santander, will offer its Beauty Consultants a bank account with exclusive benefits.
The initiative, part of the company’s revitalization plan and the digitalization of its business model, will contribute towards “bankarization” as well as the increase in productivity and income for its Beauty Consultants, expanding sales and consolidating loyalty by allowing them to offer a better customer experience.
The fully digital account has an embedded interface with both the website and the Natura Consultant App, allowing access to banking services such as the Natura card, withdrawals, deposits and transfers, as well as a POS (point of sale) machine for credit and debit card payments offering exclusive conditions. The proceeds from sales (made via the webpage, the Rede Natura or the card terminal) will be paid directly into the account. The balance can be used to make purchases with the Natura card, to pay bills and to make transfers.
Beauty Consultants will also be able to access microcredit directly through the App, to be used solely for the purchase of Natura products. The new service also aims to offer credit to Beauty Consultants so that they can invest in the expansion and professionalization of their activity.
“This is yet another initiative to empower our Beauty Consultants, enabling them to offer better customer experience” said João Paulo Ferreira, Natura’s CEO. “Moreover, we are contributing to their “bankarization” and social inclusion. Our goal is to enable the Consultant to earn more, which in turn will increase our revenues. By enabling them to conduct more business transactions, it is a win-win situation for all. It is also another step towards further cementing their loyalty. New services like this pave the way for an ongoing increase in Consultant productivity.”
“Providing support for Natura Beauty Consultants means providing support for enterprise and financial inclusion, both fundamental needs in Brazil, where the most urgent challenge is to generate employment and income,” saids Sérgio Rial, president of Santander Brasil. “This partnership was only possible because we are a bank that has an integrated vision of the value chain. We are able to offer solutions both for large companies and for their suppliers, employees and partners.”
To develop the project for Natura, Santander integrated customized solutions offered by three of the group’s units: Superdigital, a digital payment account whose interface will be incorporated into the website used by the Beauty Consultants; SuperGet, a portable Getnet payment terminal, offering the best rates in the market; and Prospera Santander Microcrédito, the biggest and most efficient private guided production microcredit program in the country. The process will be 100 percent digital, and Beauty Consultants will not need a guarantor or support group.
Since 2016, Natura has been conducting a study to measure its Beauty Consultants’ Human Development Index (HDI). The study identified a high need for financial education. To address this, the Natura Account card will be pay-as-you-go; that is, the Beauty Consultant can only make purchases when there is a positive balance in the account. Natura will also be offering Beauty Consultants training in finance via WhatsApp.
The Natura Account initiative will be available to the network of 1.1 million Beauty Consultants in Brazil in the first half of 2019.