Mannatech, a Coppell, Texas-based global health and wellness company, recently announced that it has promoted two senior members of its executive team—Landen Fredrick and Joel Bikman.
Fredrick, who previously served as senior vice president of global operations, was promoted to chief global sales officer and president, North America. He will coordinate worldwide sales activity and have P&L responsibility for all sales activity in the United States and Canada.
“I have seen, on a very personal level within my immediate family, the powerful health benefits of our products, particularly Ambrotose,” said Fredrick. “Having spent my first six years at Mannatech in sales and recently six years in operations, I am excited about this new role where I can utilize my experiences to help build our sales team of over 200,000 Associates into a formidable force in the exploding wellness industry.”
Mannatech CEO Al Bala said, “As we accelerate our sales pace, we must continue to build a pro-Associate culture inside our organization. Landen’s experience and passion for Mannatech and our life-changing products uniquely qualify him to lead our
sales growth around the world.”
Bikman, previously the senior vice president of sales and marketing, was given new, additional responsibilities over supply chain, logistics and facilities, and was promoted to chief operating and marketing officer. He will continue to lead the company’s marketing and research and development activities.
“It is an honor to work with the people and teams at Mannatech to develop and distribute these amazing products,” said Bikman. “I’m fortunate to work every day and do things that help make the world a healthier place. Within my family, too, I have personally seen the benefits of Ambrotose, and other Mannatech products, in improving health and wellness.”
Both promotions were announced earlier this month during a company communications meeting, and were effective immediately.