LR Health & Beauty Names Andreas Friesch New CEO

Andreas Friesch

Ahlen, Germany-based LR Health & Beauty Systems, one of Europe´s leading direct sales companies, today announced that, effective immediately, Andreas Friesch is the company’s new CEO.

He succeeds Dr. Thomas Stoffmehl, who leaves the company by mutual agreement.

Friesch’s professional experience roots in the European direct sales industry. For 10 years, he led the product division of another direct selling company, where he was responsible for the German sales organization overseeing more than 16,000 sales partners. His strong commitment played a major role in the international success of the company.

Dr. Stoffmehl, who successfully drove the strategic and operational reorientation of LR over the past years, decided not to prolong his engagement at LR.

Currently, LR Health & Beauty is represented in 28 countries. The management team of the LR Group will now comprise Friesch (CEO), Thomas Heursen (Global Partner Relations) and Dr. Andreas Laabs (CFO/COO).