Friday / June 9. 2023
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Friday / June 9. 2023
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Digital Issue
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Executive Announcements
    • For You | For Your Field
    • Digital Selling Trends
    • Forward Thinking
    • Working Smart
    • From the Publisher
  • Listen & Watch
    • Direct Approach
    • Iconic Insights
    • Disruptors
    • The DSN Podcast
  • Attend
    • Upcoming Events
    • Direct Selling University
    • Global Celebration
    • Deep Dive Events
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
    • Supplier Directory
    • Resources
  • Engage
    • Supporter Program
    • VIP Text Alerts
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Connect
  • Search
Subscribe
ItsBijay/shutterstock.com

Looking to Hire Gen Z? TikTok Might Be the New LinkedIn

BY DSN Staff Writer | March 21, 2022 | read / Daily News / Insights

Members of Gen Z have faced an unusual hiring landscape. They’ve been challenged with launching careers in the midst of a global pandemic, which ushered in remote work and hiring freezes, then watched as the Great Resignation left a wake of job openings.  

This recent shift has tilted the hiring leverage in favor of job hunters, especially those with a unique or creative portfolio. And yet, finding just the right opportunity can be challenging when you’re standing at the starting line with little experience and few professional connections. 

Enter: TikTok.  

With more than one billion active global users, TikTok is rich in the priceless currency of attention. While it’s predominantly a hangout for Gen Z, older generations, specifically Millennials, have begun migrating towards it. It’s a connector to short sound bites of entertainment and information, but more than that, it’s becoming a networking goldmine. 

On TikTok’s individualized FYP, a curated landing page that showcases videos selected by the app’s algorithm, users are introduced to faces and ideas that they aren’t following, but might be interested in discovering. It’s through this avenue that many Gen Z job hunters have found success finding work that aligns with their goals or passions. 

Through uploaded video résumés, aspiring employees share their portfolios in ways that range from traditional résumés posted with onscreen text to cinematic explanations complete with themed costumes and soundtracks. 

This video résumé approach is something TikTok has formally pursued as well, with the launch of a pilot version of TikTok Résumés last year. Powerhouse brands like Target and Chipotle teamed up with the feature to allow entry-level job applicants to apply directly through the social platform. And yes, many Gen Z TikTok users have created eye-catching video resumes that snagged them jobs by putting them in front of brands, celebrities or hiring managers that they would not have otherwise met. But interestingly, even TikTok Résumés expected applicants to provide a link to their LinkedIn profile. It’s a trend to watch, for sure, but it’s important to remember that the lion’s share of the hiring process—even that which is initiated on TikTok—is still happening on LinkedIn.   

There are significant concerns to factor into the video résumé process as well, including unconscious bias that might filter out talented people based on snap judgements, and broader concerns about social platform algorithms that could introduce bias through deciding which clips have the opportunity to go viral.  

For Gen Z job hunters eager to impress Millennial, Gen X or even Baby Boomer hiring managers, following a more traditional route, which now includes LinkedIn, appears to remain king. But hiring managers would be wise to consider diving into TikTok Résumés and TikTok hashtags (like #TikTokResumes, #CareerTok and #HireMe) as an opportunity to discover a potential star employee.  

Posted in Daily News, Insights and tagged Gen Z, hiring practices, TikTok.
Related Articles
Deloitte’s 2023 Study Shows Stress and Burnout Plagues Gen Z and Millennial Workers    May 31, 2023

Deloitte’s 2023 Study Shows Stress and Burnout Plagues Gen Z and Millennial Workers   

Read more
1 in 3 Employees Say Work Is Negatively Impacting their Mental Health  May 26, 2023

1 in 3 Employees Say Work Is Negatively Impacting their Mental Health 

Read more
New Study Shows 40% of Americans Are Working Side Hustles  April 13, 2023

New Study Shows 40% of Americans Are Working Side Hustles 

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5717 Legacy Drive
Suite 250
Plano, Texas 75024
info@directsellingnews.com
Copyright 2023 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT