Herbalife Nutrition recently announced it will join the American Red Cross and other organizations, celebrities and influencers in support of the Missing Types campaign.
Herbalife will remove the letters representing the main blood groups—A, B and O—from its logo to illustrate the critical role blood donations play in patient care. The campaign runs from June 11 through June 30. The company will also help raise awareness for the blood donation need through its social media channels, and among its employees, independent distributors and customers.
“For more than 20 years, Herbalife Nutrition has proudly supported the American Red Cross with local, national and global initiatives, fostering a partnership built on the shared principles and values of helping others,” said Dr. John Agwunobi, co-president and chief health and nutrition officer at Herbalife Nutrition.
According to the Red Cross, only three out of 100 people in the U.S. give blood. Compounding the shortage, summer is one of the most challenging times of the year to collect blood and platelet donations because schools that host blood drives are on summer break.
“The American Red Cross relies on blood donations to ensure lifesaving blood is available to patients whenever and wherever they may need it,” said Neal Litvack, chief marketing officer at the American Red Cross. “We’re so grateful to have partners like Herbalife Nutrition supporting our Missing Types campaign to help educate broad audiences on the importance of donating blood to help save lives.”
Support for the American Red Cross and those they help extends beyond financial support with Herbalife Nutrition employees having participated in more than 60 blood drives held at Herbalife Innovation and Manufacturing facilities in Lake Forest and Winston Salem, Carson Distribution Center, Torrance and LA Live offices.