Giusy Buonfantino Named Amway Chief Digital and Marketing Officer

Amway announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant.

Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer. In her new role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations and designing and executing strategies to drive sustained growth across Amway’s portfolio of brands, such as Nutrilite and Artistry. She also will lead design and delivery for Amway’s online, mobile and social shopping experiences.

“Giusy brings incredible experience to Amway as a marketer, digital strategist and leader,” said Pant. “Her modern approach to social commerce and unwavering growth mindset will drive our vision and enhance our focus on meeting customer needs with exclusive and innovative products.”

While at Kimberly-Clark, Buonfantino served as chief marketing officer and helped lead the company’s digital transformation. Prior to her role as CMO, she served as president of the company’s baby and childcare business in North America, where she led the innovation, manufacturing and marketing of trusted brands including Huggies®, Pull-Ups® and GoodNites®.

Prior to joining Kimberly-Clark in 2011, Buonfantino spent 18 years with Johnson & Johnson in a variety of global marketing and general management roles within the U.S. and Europe. In June 2016 she began serving on the Board of Directors of Carter’s, Inc., the largest branded marketer in North America of apparel exclusively for babies and young children.

“We have a strong ten-year vision for what Amway Business Owners need in order to start and build their businesses, offering on-trend products and the support of a community to their customers,” said Pant. “Giusy will help drive this vision toward reality by advancing our product innovation pipeline and creating incredible customer shopping experiences. We can’t wait to welcome her to the Amway team!”