
Amway is the world’s top direct selling business, with more than $8 billion in total sales last year alone and over one million Amway Business Owners (ABOs) worldwide. Having expanded into multiple product categories in over 100 markets, Amway’s global impact is as deep as it is broad.

Amway’s sales in 2021 increased by 4%, marking the second consecutive year of growth, reaching $8.9 billion. This sales increase was especially present in several key markets, including Malaysia, South Korea and Mainland China.

Amway Board of Directors Co-Chairman Doug DeVos was recently awarded a Lifetime Achievement Award by the World Federation of Direct Selling Associations (WFDSA) for his legacy of service within the direct selling channel.

The Office of the Prime Minister of Japan recently honored Amway Japan with the Medal with Dark Blue Ribbon (Kon-ju hoh-sho), a recognition given to organizations or individuals who have made generous contributions for the good of the public.

To contribute to ongoing relief efforts in India, Amway has donated $500,000 to a foundation led by the U.S. Chamber of Commerce. Amway is part of a coalition of leading companies, nonprofits and associations that have come together to support the COVID-19 relief efforts in India. Amway’s donations will deliver critical medical supplies and assistance […]

Amway announced it will be restructuring its operations and laying off up to 900 of its employees who work in Buena Park, California and in Ada, Michigan, where the company’s headquarters are located. Layoffs will first be carried out through a voluntary separation plan, which will offer incentives like financial and healthcare benefits to those […]

Amway announced Ashish Khan will be the company’s new Chief Technology and Platform Officer. Khan brings with him career experience in brand technology and enterprise architecture and has firsthand knowledge of how to lead a brand through digital transformation, including consumer experience, product innovation and supply chain. This new role expands Amway’s commitment to being […]

Amway recently announced Asha Gupta as its new chief strategy and corporate development officer reporting to Chief Executive Officer Milind Pant. Gupta joins Amway after 23 years at Tupperware where she most recently served as executive vice president and chief strategy and marketing officer. “Asha will lead internal teams and external partners to chart the […]

Amway has announced a strategic investment and partnership with South Korea-based Holzapfel Effective Microbes (HEM). Together, the companies will develop personalized probiotics with the goal of supporting wellness through gut-health-related benefits such as immunity, weight management, brain health, skin health and more. Nutrition innovation is a key strategy and growth driver for Amway’s future. “Amway is uniquely positioned […]

Amway, the world’s largest direct seller, announced sales of $8.4 billion for the year ending Dec. 31, 2019, down 5 percent from 2018 figures. China, Amway’s largest market, saw significant declines in the overall direct selling industry, yet Amway was able to improve market share and move up a spot to become the country’s number […]

Amway, the world’s largest direct seller, announced sales of $8.4 billion for the year ending Dec. 31, 2019, down 5 percent from 2018 figures. China, Amway’s largest market, saw significant declines in the overall direct selling industry, yet Amway was able to improve market share and move up a spot to become the country’s number […]

Amway announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer. In her new role, Buonfantino will be responsible for leading the company’s global digital and marketing organizations and designing and […]