Switzerland-based Oriflame recently announced that it has appointed Frederic Widell as vice president and head of South Asia as well as managing director of India.
Widell previously served with Oriflame for nearly 10 years. His roles included managing director for four different key Oriflame markets: Sri Lanka, Vietnam, India and Indonesia. He was also vice president and head of the Asia Pacific region. He left the company in 2013 to explore other opportunities and add diverse experiences to his profile in new environments.
“My heart has always belonged to Oriflame and it’s quite impressive to see how the brand has established its position keeping alive its core values,” said Widell. “Much of the brand’s vital philosophies are reflected in its business success. I am looking forward to steering the India business ahead and making this iconic brand further achieve its full potential.”
In his new roles, Widell will be responsible for operations in India as well as accelerating growth for the business in the South Asia region.